Module 2 - Case BUSINESS-TO-BUSINESS MARKETING AND MARKETING CHANNELS Case Assignment Getting Your Product into the Hands of Consumers It is time to determine how to make your product or service avail
Discussion: Show Me the Money. Let's Talk Pricing.
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Thus far we have developed a quality product and made it available to end users through an effective distribution system. Now it’s time to price the product.
Week 1 Discussion Post
Develop a pricing strategy for your chosen product/service.
Discuss what factors will impact your pricing strategy.
What pricing method would you use for your product/service and why?
These two questions require research using the textbook. No other resources are required. Citations and a reference list are required for this post.
This post should be 2 paragraphs in length (at least 100 words). Do not copy or quote. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Week 1 Interactive Responses to Classmates
1st Interactive Response:
Select a post from a classmate. Do you agree with the factors identified? Why or why not?
2nd Interactive Response:
Select another post from a classmate and suggest a price adjustment strategy that could be used for this product when sales growth slows down for this product/service in the future.
Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses but it is not required.
Week 2 Discussion Post
Corporate Social Responsibility has risen in popularity and stature in the last decade. Even small companies communicate ways that they give back to their communities.
Explain what product/service you are working with (this paragraph can be reused during class).
Share a viable social responsible project that can be applied to your business. Explain why it would be a good fit for the culture of your organization and the community you serve.
Not including the first paragraph describing your product, this post should be 1-2 paragraphs in length (at least 100 words). If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
Week 2 Interactive Responses To Classmates
1st Interactive Response:
Select one student's post and critique the fit of the project to type of company.
2nd Interactive Response:
Pick a second student's post and critique the underlying rationale of why the project was chosen for the company.
Each reply should be one paragraph in length (or about 50 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. No research is required; this is a reflection assignment.
