Press Release 300words only *please use my lecturer guideline as a references

Press Release 300words only *please use my lecturer guideline as a references 1

SUNWAY UNIVERISTY BUSINESS SCHOOL

BACHELOR OF SCIENCE(HONS) MARKETING

ACADEMIC SESSION : AUGUST- NOVEMBER 2020

MKT2194 PUBLICITY & MEDIA WRITING

ASSIGNMENT 1: PRESS RELEASE DEADLINE: 4th October 2020

ASSIGNMENT 2: FEATURE ARTICLE

AND VIDEO PRSENTATION DEADLINE: 8th November 2020

INSTRUCTIONS TO CANDIDATES

There are EIGHT (8) pages in this Coursework document including the cover page.
This assignment will contribute 50% to your final grade.
The assignment must be typewritten on double line spacing, A-4 size paper and single sided. Work should be presented in a folder, with a cover sheet, which includes your name, unit number, tutor's name, and the essay/group report topic. Marks will be allocated for content, presentation, and referencing.

IMPORTANT

Extensions and Late Submissions

The University requires students to adhere to submission deadlines for any form of assessment. Penalties applied in relation to unauthorized late submission of work are as follows:

Coursework submitted within one week after the deadline will be accepted for a maximum mark of 40%.

Any coursework handed in after seven days, without an agreed extension, will be regarded as non-submission and awarded zero.

Submission of resit coursework must adhere strictly to the deadline.

No extension will be given, and late submissions will be awarded zero.

Subject lecturers are authorized to grant extensions for coursework within their own subjects and agreements will be documented.

ASSIGNMENT 1: PRESS RELEASE (20%)

Individual Assignment (SLO1 and SLO2)

DEADLINE: Week 7 (4th October 2020; 11:59pm)

SUBMISSION MODE: Email (Your tutor will share the email with you)

Most organizations, institutions and businesses produce press releases on a regular basis (for eg. https://www.shell.com.my/media/2020-press-releases.html). One of the major tasks of media writers is to write and publish noteworthy press releases. For this assignment, imagine that you are a media writer for ONE (1) of the following organizations/ companies.

H&M Group
National Art Gallery Malaysia
Sunway Lagoon theme park
FoodPanda
Shopee Malaysia

TO DO TASK: Write 300 words (no +/- 10% allowed) press release on behalf of your chosen organization. Your press release should reflect something your organization is doing, which is noteworthy and interesting to the public/s. Example of noteworthy events may include things such as holding special events, announcing fundraising campaigns, or describing new programs. Note: The nature of event description may change, so consult your tutor or lecturer for clarification before writing your press release.

Upon the completion of this assignment, you will be able:

To plan and conduct interview(s) to gather information from specific individuals.
To apply media writing skills in the construction and planning of a feature article.

RECOMMENDED PRESS RELEASE WRITING STYLE: Firstly, there should be an attention-getting headline. Secondly, the most important part of the story and critical details should be communicated first. After that, the most crucial news is presented in the first paragraph, followed by each succeeding paragraph aiming to fill in the rest of the story with details and background in descending order of importance. (Note that most press releases put information “about the organization” at the end of their press releases and some in the middle, so think about where you will put this vital information when writing the press release.)

SUBMISSION GUIDELINES:

You need to provide your details (name, student ID, subject code and title) on the front cover page.

Once emailing your tutor, do copy (in email terms “cc” the subject lead lecturer as well (AB: [email protected]).
Turnitin submission is required – but only the single page with the Percentage Similarity index (Class ID: 25522101; Enrolment Key: 1234).

Overall, be creative in what you do. If you have any questions regarding this, you can email your tutor for clarification or me (AB) [email protected].

Assignment 1: PRESS RELEASE MARKING RUBRIC (20%)

No.	Criteria	Poor (< 1-point)	Moderate (2-points)	Good (3-points)	Excellent (4-points)	Total Points
1.	Headline & lead	Lead is weak and contains little necessary information; does not grab reader attention; headline is too broad and/ or vague.	Lead contains necessary information but is weakly composed or awkward; headline emphasizes less important facts or contains too many facts.	Lead is well-written and contains basic, necessary information; grabs reader attention; headline is a good summary or illustration of the story’s most important points.	Engaging and dynamic lead is written clearly and without error; headline fully engages reader attention.
2.	Organization	Organizational structure is limited; release is disjointed most of the time, but some of the information follows the inverted pyramid or narrative storytelling format; essential components are largely missing.	The release shows the elements of basic organization; information follows the inverted pyramid or narrative storytelling format at a basic level; some essential elements are not present.	The information follows a coherent inverted pyramid structure or narrative storytelling format; essential components are mostly present, but not fully fleshed out.	Information is deftly organized by importance, and there is an overwhelming logic to the order in which it is written; all important elements of release are present and well-presented.
3.	Accuracy and details	Errors in accuracy cause some confusion; release is missing some important facts or those facts or buried.	Errors in accuracy do not cause significant confusion; release has sufficient detail.	Errors in accuracy are minimal; release contains unusual and interesting details; important facts are located sufficiently high in the story.	Errors in accuracy are non-existent; release contains unusual and interesting detail; important facts are highlights in the release.
4.	Mechanics, Verb usage	Grammar and writing mistakes make release hard to follow or comprehend; passive verbs add some length and awkwardness; frequent problems with subject-verb agreement.	Some grammar or mechanics issues; most verbs are active; some problems with subject-verb agreement	Little or no grammar or mechanics issues; writer uses active verb effectively; subject-verb agreements throughout.	Sophisticated grammar and mechanics add to style of release. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.
5.	APA Format, Grammar, Spelling & composition	Writing mostly doesn’t flow; language is frequently imprecise and boring; sentences are frequently wordy and/ or repetitious; release is well past the maximum or is not long enough.	Writing occasionally doesn’t flow; language is occasionally imprecise and boring; sentences are occasionally wordy and or repetitious; release is over the maximum or under the minimum.	Writing mostly flows well, although there are rough spots; language is occasionally interesting; sentences are occasionally wordy and/ or repetitious; release is of adequate length.	Writing flows well, is concise and contains interesting language; sentence length is varied; avoid wordiness and unnecessary repetition; release’s length is not an issue.
					Actual Score	/20

Assignment 1: FEATURE ARTICLE – PEER EVALUATION (6%)

Group Name
Name
Student ID

No.	Criteria	Poor (< 1-point)	Moderate (2-points)	Satisfaction (3-points)	Good (4-points)	Excellent (5-points)	Total Points
1.	Research & collecting information	He/ she did not collect information at all.	He/ she only collected a little information from few places.	He/ she collected some information from few places.	He/ she collected sufficient information from several places.	He/ she collected a huge amount of information from various places, such as books, the internet etc.
2.	Sharing	He/ she did bit share any information or ideas with other members.	He/ she shared little information or ideas with other members	He/ she sometimes shared information or ideas with other members.	He/ she often shared information or ideas with other members.	He/ she very often shared information or ideas with other members.
3.	Completing tasks	He/ she missed all the deadlines and was very often late for meetings or to complete work.	He/ she missed many deadlines and was often late for meetings or to complete work.	He/ she met some deadlines and was late for some meetings and to complete work.	He/ she met most deadlines and was only late for some meetings and to complete work with valid reasons given.	He/ she met all deadlines and was not late for any of the meetings or to complete work.
4.	Contribution	He/ she did not offer any help to gather information, edit work etc.	He/ she did not help other members to gather information, edit work etc.	He/ she sometimes offer help to gather information, edit work etc.	He/she often offer help to gather information, edit work etc.	He/she very often help every member with all tasks, such as gathering information, editing work etc.
						Total Score	/20
						Actual Score	/6

MKT2194 PUBLICITY & MEDIA WRITING 1