Consumer Behavior Strictly follow the requirements stated Make sure you can meet the deadline before accepting and a maximum of 5% plagiarism

Essay Question

Many contend that interactive electronic media will revolutionize consumer buying patterns. What is your opinion? What advantages are offered? Will traditional retail shopping become largely obsolete? Why or why not? What strategies can marketers use to ensure they are moving in line with changes in consumer shopping trends? Please provide at least four (4) strategies or recommendations.

Critically discuss while drawing on relevant theories and concepts. Please include one external factor that can influence consumers shopping patterns in your discussion. Illustrate your answers using real-life examples.

Essay Requirements:

• Word count: 1500 words (+/- 10% - excluding headings and references)

• Critical discussion on the topic where wider reading and external sources are necessary. Please use academic sources such as journals in your essay.

• Drawing on relevant theories and concepts as well as one external factor in your discussion

• Use of real-life examples to justify or illustrate your points

• In-text citations and a reference list must be included using APA formatting

INSTRUCTIONS TO CANDIDATES

1. It is advisable that you complete the examination gradually and not starting it late. This is because all questions require critical thinking and application to real world examples which may require some research.

2. You can refer to your notes and the online videos when completing the test, but you should avoid lifting answers from any sources. All answers will be submitted to Turnitin. Any answer script that has more than 5 % of the similarity rate will be considered a fail.

3. Questions asked in this examination are application questions. It may not come from one chapter or topic. It may require you to refer to multiple chapters/ topics.

4. You can use your own examples or refer to examples available in other sources, in your answer. Cite these examples or any external sources used.

How to structure Answers

Have an intro – keep it simple.
Main points

One point, one paragraph
Elaborate, Elaborate, Elaborate
Example, Example, Example
Link to other context/chapters/concepts where possible.

Conclusion - Brief !
Highlight key points.

Content

Shows a clear understanding about the subject.
The flow of argument is good and comprehensive.
Solid examples

Read and understand, think of examples

Research and use good journals and articles to support your points