ATTACHED MARKETING PROPOSAL, need the MARKETING plan to be written Marketing Plan Outline (DETAILS TO BE INCLUDED ATTACHED) 25 pages need figures and diagrams also inserted APA format 15 references
1. Organizational overview
Mission statement, organization’s basic values and philosophy
Product mix
- Single product
- Product line(s)
3. SWOTT analysis
a. Strengths (internal)
b. Weaknesses (internal)
c. Opportunities (external)
d. Threats (external)
e. Trends (external)
4. Marketing research
a. Consumer analysis
- Demographics
- Psychographics
- Behaviours (eg: purchase behaviours)
- Geographical considerations
b. Industrial analysis, if applicable
- Competitor analysis
8. Marketing mix
a. Product/service
- Type – good, service, idea etc
- Features – how will it be different from the competitors?
- Identification – brand name, label and packaging
- Production method/delivery of service
b. Price
- Pricing strategy
- Profit-oriented
- Sales-oriented
- Status quo
c. Place
- Channels of distribution – manufacturer, wholesaler, retailer
- Product location availability
- Physical distribution/location of facilities/modes of transportation
- Cost
- Production
- Distribution
- Overhead
- Sales
- Marketing
- Markup
- Suggested selling price
- Profit margin
- Price and quality relationship – perceived value
d. Promotion
- Personal selling
- Advertising
- Direct mail
- Internet – website, social media, email etc
- Telemarketing
- Television
- Radio
- Integrated media
- Others
- Sales promotions – sales prices, discounts, coupons, contests, sweepstakes, tradeshows etc
- Public relations
- Website
9. Budget
10. Control/monitor
- Feedback mechanism to monitor progress
- Evaluation process
- Performance objectives (quantifiable elements)
- Profit margin
- Market share
- Promotional effectiveness
- Market penetration
