Hi, Subject: Digital Marketing Strategy This is my final project report. I have attached the document to this thread. you have to write sections 5 and 6 for the company amazon. (3-4 pages for both s
MRKT 623 DIGITAL MARKETING PLAN – BUSINESS CASE
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
Cover Page/Table of Contents - Vishal
Executive Summary - Vishal
Situation Analysis (Customer Company, competitor, and Industry Analysis; PEST/SWOT) - Parmindar
Consumer STP (segmentation, targeting and positioning) - Parmindar
Objectives (detailed SMART attitudinal and behavioral objectives for one year) - Gaurang
Long term view (company’s market performance in the next five years)
Strategic decisions – Gaurang
Overall strategy (Business Model)
Digital marketing strategy
Current Situation (COVID 19 Impact)
Digital Marketing Tactics depending on client's needs (including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc.) - Maheeth
Implementation / action plan - Maheeth
Hurdles and challenges (Legal, ethical) - Kuljeet
Performance evaluation and KPI (Web analytics, evaluation and control of the digital marketing plan) - Vishal
Conclusion - Kuljeet
References/Sources of Information
Appendices (If needed)