Hi, Subject: Digital Marketing Strategy This is my final project report. I have attached the document to this thread. you have to write sections 5 and 6 for the company amazon. (3-4 pages for both s

MRKT 623 DIGITAL MARKETING PLAN – BUSINESS CASE

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

Cover Page/Table of Contents - Vishal

Executive Summary - Vishal

1. Situation Analysis (Customer Company, competitor, and Industry Analysis; PEST/SWOT) - Parmindar

1. Consumer STP (segmentation, targeting and positioning) - Parmindar

1. Objectives (detailed SMART attitudinal and behavioral objectives for one year) - Gaurang

• Long term view (company’s market performance in the next five years)

1. Strategic decisions – Gaurang

• Overall strategy (Business Model)

• Digital marketing strategy

• Current Situation (COVID 19 Impact)

1. Digital Marketing Tactics depending on client's needs (including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc.) - Maheeth

1. Implementation / action plan - Maheeth

1. Hurdles and challenges (Legal, ethical) - Kuljeet

1. Performance evaluation and KPI (Web analytics, evaluation and control of the digital marketing plan) - Vishal

1. Conclusion - Kuljeet

References/Sources of Information

Appendices (If needed)