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MKTG 3301 – Marketing

Topical Paper 2

What is Marketing: Marketing Disasters

In this topical discussion assignment, you will delve into the deeper levels of meaning of

Marketing. In your response, you will report on a marketing disaster.

See the below video for examples:

http://cityofangels.ink/TAMUCT/3301/disaster.mp4

or

https://www.youtube.com/watch?v=jmTGY6ZeNp8&t=3s

After picking a ‘marketing disaster’ from the video, or from your own research (so please feel free to use your own example, it doesn’t have to come from the video), answer the following questions:

1. What was the disaster (give a brief overview)?

2. Was the negative feedback coming from the target market? If not, then who and why where they successful in making the failure an issue?

3. In your opinion, was the response to the ‘disaster’ reasonable?

4. Was this disaster unusual for the company?

5. How did they deal with the disaster?

6. Was the company able to fully recover?

7. Was this the best way to deal with it? Support your answer with evidence.

8. What might have been a better way of dealing with the disaster?

9. What might the company have done instead of the disaster?

10. What can be learned from the issue?

All answers should be in full paragraphs, not bullet points. Likewise, the answers to the questions should be answered in the text, but the text should flow (i.e., you should not list the questions, then answer them separately under each of them. As such, the questions can be answered in any order.

Your response should be between 3 and 6 pages (double spaced). You may need to do some rudimentary research to answer some of the above questions. You do not need to cite the video, but you will need to cite any other external sources (APA style).

Grades are based upon both the quality of the content as well as the quality of the writing.