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GREEN LEVEL STRATEGIES 3

Green Level Strategies

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Green Level Strategies

Green Level Strategies help companies to address persuasive strategies and clarify their communication and marketing goals by strengthening the orange, yellow, and red strategies (Loknath & Azeem, 2017). Amazon is one of the companies that have grown well in terms of marketing strategies in the United States. In Facebook for its Starbucks, Amazon uses orange to show how the brand it markets is a 5 star. This color has a pleasing appearance in the readers' eyes, and by indicating a 5 star, the product being market will definitely go. The company uses its Green Level Strategies effectively. Therefore, the company should focus on aligning its employees with the green framework to ensure a sustainable competitive advantage.

References

Loknath, Y., & Azeem, B. (2017, October). Green management–concept and strategies. In National Conference on Marketing and Sustainable Development (Vol. 13, pp. 688-702).