Hello, i am a year 2 student currently studying in Hong Kong Baptist University. This is a English term paper, please read the guildlines carefully and complete the work with good quality. I have pr

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Backgr ound Y ou are Charlie Anderson, the Marketing Manager of T esla, an American electric vehicle (EV) and clean ener gy company based in California. Recently , the company is planning to tap into the EV market in Europe. Y our major duty is to help the company to expand its market share.

Part I: Responding to Request (50%) Based on the email and information sent by the Senior Marketing Manager , Mr . Louis Jackson, write a memorandum of at least 250 words to report your summary .

[email protected] Newmotion’ s Report on EV Market: Summary Needed Dear Charlie, Newmotion has published the EV Driver Survey Report 2020. I’ve bookmarked a few parts (as attached) that I would like you to take a look and write a brief summary of the data. It may give us some insights into keeping the position as the EV market leader in the field. Information about the following items will be useful:

- T op 3 reasons for adopting an EV for each European country , except UK - 5 most popular research topics before purchasing an EV - T op 3 feedback expressed by existing EV drivers - 3 main reasons for choosing the specific charge point - The overall percentage of EVs acquired privately and via companies I will share your summary in our next team meeting so a memo would be great. Please send it directly to the rest of the team once it’ s ready . Thanks a lot !

Regards, Louis Louis Jackson Senior Marketing Manager T esla Of fice: +91 981 1266050 Email: [email protected] Attachment 1 Chart 1: Reasons for Adopting an EV Chart 2: Resear ch Conducted befor e Purchasing an EV S ourc e: N ew m otio n. ( 2 020). E V D riv er S urv ey R ep ort 2 020. h ttp s://n ew m otio n.c o m /e n /k now le d ge-c en te r/r e p orts -a n d-c ase -s tu die s/e v -d riv er- s u rv ey -re p ort- 2 0 2 0 Attachment 2 Chart 3: Feedback Expr essed by Existing EV Drivers Chart 4: Reasons for Choosing the Specific Charge Point S ourc e: N ew m otio n. ( 2 020). E V D riv er S urv ey R ep ort 2 020. h ttp s://n ew m otio n.c o m /e n /k now le d ge-c en te r/r e p orts -a n d-c ase -s tu die s/e v -d riv er- s u rv ey -re p ort- 2 020 Attachment 3 Chart 5: Ways an EV W as Acquir ed S ourc e: N ew m otio n. ( 2 020). E V D riv er S urv ey R ep ort 2 020. h ttp s://n ew m otio n.c o m /e n /k now le d ge-c en te r/r e p orts -a n d-c ase -s tu die s/e v -d riv er- s u rv ey -re p ort- 2 020 Part II: Writing a Persuasive Message (50%) After reviewing the information provided by Louis Jackson, you would like to propose two ideas to boost the sales of the company’ s electric vehicles in Europe. W ithout request, write an email of at least 300 words to make your recommendations to the Head of Marketing Department, Joshua Scott. Your email should start with the subject line. END OF PAPER