TOPIC : Mobile Home Property Developer and Manager Research-based Marketing Plan Final Proposal - Product Development and Market Demand Please ping me if you have any questions! Need 1300+ words Assig
Introduction
Due to the changing trends in the modern world, mobile homes are taking over the trend of trends as they offer better shelter than the tents which face such risks as being blown away by the wind while people are in enjoying their time. This is an indication that the mobile home development business would be burgeoning in the future are a purging rate than ever thought. With the developments done in the mobile home development recently, like the creation of the mobile homes that won’t have to be demolished after some time is one of the innovative practices in the field and also a reason behind the prospects that this business is going to be a hotcake over the coming decades or even five years (Bell & Hollows, 2007). The increase in the popularity of these kinds of houses is due to the emergence of the vocational culture in the western nations especially in the USA and most of the parts of the USA where people embrace the culture of vacations during the different seasons of the years. Also due to their ability to accommodate almost all of the seasons of the regions of the USA, Asia, Europe and even Australia, they are what most of the people are going for.
Mobile homes of the epoch are more durable and according to most of their developers confirm their being permanent and don’t just have to be used or treated as temporary homes but could be used permanently by those who cannot manage the cost of developing real and permanent homes. This paper is, therefore an analysis of the mobile homes developing and management market in not a specific region of the world but most of the analysis would be coming from the USA region. There are future prospects of the market, a conclusion stemming from the analysis of the past and current financial trends of the industry (Greco, 2017). Due to the fact that the market is growing due to its profitability, many entrepreneurs have emerged and thus forming a competitive landscape which is analyzed by this paper. There are more other elements surrounding this market, which this paper analyses including and not limited to current price points of the competitors in this field as well as the buyer profile of this market specifically. A keen economist looking at this final paper realizes that the information presented in this paper is worth presenting to the impeding investors.
Current Annual Sales in This Market
Tech Money Market Size: $6bn
Business Number of Businesses: 3,187
Poll Average Industry Profit Margin: 13%
supervisor account Industry Employment: 10,922
The above data for the mobile home market is a reflection of the entire market of the particular industry specifically for the USA (Sutter & Simmons, 2010). The market size has grown tremendously over the past five years and from the above, it is seen to stand at the $6 billion mark. The number of the competitors in the USA market only is alarming and this has been growing steadily over the past years with an annualized growth rate of over 8%. Due to the increasingly growing demand in this market, this growth rate of the market threatens to remain steady of increase at a gradual level and this slow growth is due to the invasion of the covid19 pandemic which has caused many business organizations to tread in the path of restructuring, which attracts more costs on the side of the businesses undergoing the process.
Competitors
According to some studies, those mobile home manufactures featuring in this paper are treated as the most competitive or that have been rated as the best dealers in the market. As from the above analysis, the USA only has over 3000 players in the market. That said, this paper takes the interest of space to only mention a few of them.
Cavco industries are featuring as the top most providers in the USA with an annual sale of over $120 million. The profile of this company is that they are only limited to the provision of mobile homes only. Another competitive company in this market is Fleetwood Homes of Texas, whose annual income in terms of USD is over 250 million and this is according to a reliable online source which has profiles of the companies in this industry. Also, according to the profile of this company, they are dealing in only homes and no other business provision unless stated otherwise in their coming financial statements. Fairmont Homes is another competitive USA based company in this field with a lower annual income of about 100 million USD to 200 million USD. Their profile is quite competitive than for the other companies as this company is providing extensive services to its customers including homes that are mobile as well as motor. Together with the motor and mobile homes, the company is also providing custom trailers as well as recreational vehicle services to its customers (Smith, 1976). Tracing its debut back in the year 1971, the progress of the company could be concluded as being competitive while also basing on the extensive nature of the company’s service provision profile. Competition in this field with endless companies rising into fame with their competitive goods and services while maintaining their main profile as mobile home providers.
Projected Changes in the Overall Pricing of the Industry
It is undeniable that there are prospects for increasing the future pricing of the manufactured mobile homes in the coming future and this is a judgement arrived at from the projections in the growth of the industry up to the year 2027. According to the analyses of the market, it is expected that the future market value goes to the value of $38,848 from a value $27,188 million. One of the attributing reasons behind this projection is the increase in demand for the mobile homes which always comes handy with the increase in prices for the prices of the goods on the market.
The recommended differentiation products for the JGJ are majoring in the foods industry as they are currently doing due to the impending unhealthy competition in the mobile home industry which would be a stressed to the start-up companies.
Consumer Profile
Age: Young parents
Location: USA
Hobbies: Vacation, sports, hiking
Job title: Employed
Income: $ 10000
Purchasing habits: On store purchasing
Goals or motivations: Not so ambitious
References
Bell, D., & Hollows, J. (2007). Mobile homes. Space and Culture, 10(1), 22-39.
Greco, D. (2017). Cognitive mobile homes. Mind, 126(501), 93-121.
Sutter, D., & Simmons, K. M. (2010). Tornado fatalities and mobile homes in the United States. Natural Hazards, 53(1), 125-137.
Smith, R. A. (1976). An Analysis of Black Occupancy of Mobile Homes. Journal of the American Institute of Planners, 42(4), 410-418.
