TOPIC : Mobile Home Property Developer and Manager Research-based Marketing Plan Final Proposal - Product Development and Market Demand Please ping me if you have any questions! Need 1300+ words Assig
Industry Name
Your Name
Class Number
Date
(NOTE: The title page will be included with each section of your paper to identify the author to the instructor.)
Market Analysis Report: Name of Market
Executive Summary
(Note: this appears first but is written last in workshop 6; 300 words)
Positioning and Differentiation
Definition of Positioning (100 words)
Brief (one paragraph) description of the market (100-150 words)
Analysis of Current Positioning in the Market
Current annual sales volume in dollars and/or units sold in the market
Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
Current price points of competitors
Projections for the Market
Projected overall market growth rate for the next five years
Projected changes to overall pricing in the market for the next five years
Recommended Position for JGJ Inc.
Recommended position and points of differentiation for the JGJ Inc. offering
Complete buyer profile of the target customer
References
Product Development and Market Demand
Product Development
Key differentiating characteristics of the offering
Analysis of demand in the market
Market Segment Demand
Quantitative data used to determine projected demand
Methodology used to determine demand
References
Internal and External Marketing Environments
Analysis of Key External Factors in the Market
Porter’s five forces model
Other macroenvironmental external factors
Required Internal Resources and Competencies to Compete in the Market
Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
References
Pricing, Promotion, and Distribution Channels
Analysis of Current Pricing Models in the Market
Analysis of Current Promotional Models in the Market
Analysis of Current Distribution Models in the Market
Recommended Pricing Strategy for JGJ Inc.
Recommended Promotional Strategy for JGJ Inc.
Recommended Distribution Strategy for JGJ Inc.
References
