First, to increase the “searchability” of your business, you will need to incorporate key words into your blog. A key word is a word(s) that your consumer will use to search for a business. Choose 5

Moreover, my environmental analysis only addressed 5 of the six areas where competition was not addressed so the question was brought, "Who specifically is the competition and why do you consider them as such?". Political/Legal which is one of the components of the environmental analysis are where government regulations and legal factors are assessed in terms of their ability to affect the business environment and trade markets; the main issues addressed she stated included political stability, tax guidelines, trade regulations, safety regulations, and employment laws. With the economic component, business examine the economic issues that are bound to have an impact on the company. this would include factors like inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country. The technological component is where technology can either positively or negatively impact the introduction of a product. These factors include technological advancements, life cycle of technologies, the role of the internet, and the spending on technology research by the government. With the social factor, the professor stated that a business can analyze the socio-economic environment of its market via elements like customer demographics, cultural limitation, lifestyle attitude, and education. With PART B: MARKETING PLAN 3 these, a business can understand how consumer needs are shaped and what brings them to the market for a purchase.

With my SWOT analysis, the professor stated that this section should include both a written SWOT analysis containing at least three of each element with rationale and a SWOT table summarizing each. I was told I did not provide three elements for each point within the SWOT analysis. I also did not provide the needs analysis to show your understanding. I was advised to see textbook page 47.

Lastly, with the references and citations, my paper used three (3) academic, peer reviewed references as quantitative marketing research to determine the feasibility of my product/service. In order to receive most points, I was told I must submit four (4) or more. I showed a clear understanding of academic, peer reviewed references. Most of my APA formatting for your references is correct.

Furthermore, I will use this feedback to improve my plan by reading, understanding and dissecting the directions and/or requirements so that I can do the proper research that will meet the expectations required of me.

Velocity Technologies is a partner to many companies in the provision of technical solutions that help to ensure that clients receive high-quality software and hardware. The company's employees are well-versed in dealing with issues that occur in the management of computer problems, implying that the services provided are of high quality. The company's model has been shown to maximize customer loyalty, which tends to shorten the time it takes for clients' questions to be answered. The company is going to be in the central business district, and this is significant because it means that the company’s target clients are familiar with various computer software and hardware since it is the home for trend-setting tech firms. Clients should be assured PART B: MARKETING PLAN 4 that they will receive high-quality goods and services at reasonable prices. The organization employs best practices to assist in the resolution of any technical issues that might occur, as well as the advancement of beneficial applications. One of the company's main priorities is the installation of various programs and repairs, which aids in the removal of any problems that could impact the company's operations.

To be effective at branding, a business must first consider its customers' and potential customers' desires and needs. This is accomplished by incorporating marketing strategies into a company's public face. The name of a business lives on in the hearts and minds of consumers, clients, and future customers. It's all about people's experiences and expectations, some of which an organization can alter and some of which it can't. As the rivalry for consumers becomes more intense every day, having a strong brand is critical. It is important for a company to devote time and resources to identifying and developing its brand. A company's name is the first piece of marketing communication and one that should not be overlooked. The brand assures the customer that the product they are buying will meet the company's mission and ideology. A business should understand that building a brand isn't about convincing your target market to select them over the competition; rather, it's about convincing your future customers that your company is the only one that can solve their dilemma.

Branding Strategy Since they have profiled their clients and work with businesses, the aim of the Velocity Technologies brand strategy is to ensure that there is contact with potential customers.

The business should employ a strategy that involves the use of brand managers to assist in the communication of the company's goals. The strategies aid in budget control and ensuring that the right balance of products and services is in place to boost the company's sales (Iacobucci, 2014). PART B: MARKETING PLAN 5 Brand Name The brand name is Velocity Technologies. It is unique particularly because Velocity Technologies' awareness of the need for technology goods is critical because it aids in the development of strategies that meet the company's and customers' needs. We also place a premium on building long-term relationships with customers, which aids in providing high-quality service and improves customer retention. Relationships are critical for better understanding consumer expectations and increasing the quality of services provided.

Logo Logos helps in the identification of the enterprise.

Figure 1. Velocity Technologies logo is a picture of globe as the ultimate goals for the company is to be global..

Slogan The company’s slogan is to become your willing resource in information technology and the company’s primary goal is to deliver high-quality services to its customers. PART B: MARKETING PLAN 6 Brand Extension The company’s brand extension is IBM, which is a well-known brand in the industry, which ensures that people can easily recognize the products.

Primary and Secondary Target Markets Corporations are the company's primary target market since they are future buyers. The segmentation of the market is critical because it ensures that the needs of the market's clients are identified. This allows for the acquisition of knowledge needed to improve the efficiency of Velocity Technologies. The marketing mix of these client groups is characterized using the 4PS of marketing, where the group is considered to be price sensitive, which means they prefer high- quality products at reasonable prices. The product should be customized to the customer's needs, as this will enable them to enjoy the value they get from the product. Given the large size of most corporations, antivirus software should, for example, be designed for several users. The location should concentrate on making products available to customers at reasonable times, and as a result, they should focus on rivals and distinguish their products. The price and promotion of the products are critical since they decide the product's demand.

Individuals are the secondary target market, which requires the organization to make decisions that are based on the needs of the consumers. The company's ability to meet demands, the operating environment's economy, the market's competitors, and the various alliances that function as a source of competition (Gokkaya et al., 2015). Market segmentation, product positioning, and target marketing are all critical aspects of growing a company's effectiveness.

Positioning Statement In a marketing plan, a positioning statement is critical because it ensures that the PART B: MARKETING PLAN 7 organization is aware of the goals it wants to achieve. It's critical in communications because it helps consumers understand what the company does and who the services are for (Sheth, 2012). It aids in demonstrating market competitiveness as well as the uniqueness of the goods offered by the company. Having a differentiating statement aids in the development of transparency, continuity, and consistency when communicating with customers. It makes it simple to differentiate markets and control them more effectively. It also aids in the generation of innovations, making it more practical to deal with various rivals since the goods offered are superior to theirs. Velocity Technologies mission statement reads, "For technology-engineered businesses, gravity technology ensures that software and hardware requirements are met." Unlike conventional software providers, gravity technology provides flexibility to clients by lowering costs and expanding the product range." Figure 2 example is below:

High Quality xxx Low Price High Price xxx Low Quality The map is an effective strategy because it depicts the company's priorities, which include PART B: MARKETING PLAN 8 delivering high-quality goods at a reasonable price. It aids in the establishment of corporate goals, as they are geared toward increasing customer loyalty and the maintenance of long-term relationships (Heilman, Bowman & Wright, 2000). The positioning statement makes a difference because it identifies the company's strengths in the delivery of their services.

Consumer Behavior of Target Market Consumer behavior is crucial in determining the tactics that an organization can employ in order to comprehend their operating environment and the need to buy goods. Computer hardware and software are essential for a business, which means it's critical to comprehend the factors that influence buying decisions and to enhance the strategies that the company must run to communicate with customers (Zou & Volz, 2010). In this situation, there is a high demand for the company's goods, which means it's critical to comprehend the consumer's actions. The target market has a high desire for technology goods, which means they are continuously comparing the software's process and efficiency to that of rivals.

Clients' intake levels are increased as a result of product awareness and marketing, which aids in the study of their preferences. The increased understanding of product activity is beneficial to the business because customers are conscious of the advantages, they get from purchasing the goods. Customers would benefit from the positioning statement because they have a strong preference for high-quality products at reasonable prices (Noseworthy & Trudel, 2011). The slogan and brand extension aid in instilling trust in customers that they can rely on the company to deliver high-quality goods. It ensures that customers associate with the brand, allowing them to make informed decisions about product purchases.

Conclusion PART B: MARKETING PLAN 9 Velocity Technologies is a challenger in the information technology industry, especially in the United States. The company's goal is to achieve a distinct competitive advantage in this highly competitive industry. This success is due to a variety of factors, including an advanced branding strategy, a positioning statement, the ability to consider customer behavior, and discussing primary and secondary target market characteristics. Velocity Technologies understands the advantages of using the SWOT analysis approach effectively, promoting advanced technology in industry, stressing the importance of customer loyalty, streamlining communication processes, and incorporating transformational leadership skills into company management. Velocity Technologies' performance in the United States and other parts of the world is dependent on effective management of the company's diverse workforce. PART B: MARKETING PLAN 10 Sources Gokkaya, S., Highfield, M. J., Roskelley, K., & Steele Jr., D. F. (2015). An Examination of Primary and Secondary Market Returns in Equity REIT. Journal Of Real Estate Research, 37(1), 23-64.

Heilman, C. M., Bowman, D., & Wright, G. P. (2000). The evolution of brand preferences and choice behaviors of consumers new to a market. Journal of Marketing Research, 37(2), 139-155. doi:10.1509/jmkr.37.2.139.18728 Iacobucci, D. (2014). MM4: Marketing Management (4th ed.). Mason, OH: South-Western Cengage Learning.

Noseworthy, T., & Trudel, R. (2011). Looks interesting, but what does it do?? Evaluation of incongruent product form depends on positioning. Journal of Marketing Research (JMR), 48(6), 1008-1019. doi:10.1509/jmr.10.0384 Sheth, J. N. (2012). The reincarnation of relationship marketing. Marketing News,46(16), 11.

Zou, S., & Volz, Y. Z. (2010). An integrated theory of global advertising: An application of the GMS theory. International Journal of Advertising,29(1), 57-84.

doi:10.2501/S0265048709201038