I need to write a marketin plan for a (fictional) soda drink manufacturing and retailing business. Not the whole market plan, just 3 aspects of it 1) Analysis of the competition 2) manufacring process

Running head: PARTIAL MARKETING PLAN 0

Partial Marketing Plan

Student Name

Student ID

The Competition

Multiple key competitors exist for the soda company, including

Strengths

Weaknesses

RC Cola

High customer base

Global Presence

Strong brand value

High sugar content in the product

Limited focus on the sustainability

National Beverages

Excellent product quality

Established brand image
Presence all across the country

Limited product range

Limited market penetration

High Product cost

Table 1: Strengths and Weaknesses of Competitors Soda Companies (Concept: Suay-Peraz et al., 2021)

Both the competitors are possessing a solid share in the market, collectively reaching 23%. The Soda Company aims to capture up to a 07% share in the market (Freudenberg, 2019). It will be possible for the company because it will offer the products with optimum quality at reasonable prices.

Manufacturing

The soda company is well aware of the importance of an effective manufacturing process to generate reasonable profit in the market. With the same consideration, the soda company will make use of the Total Quality Management approach. Pambreni et al. (2019) appraise the same system that benefits the manufacturing organization in making a fair contribution to its product quality with minimum product wastage. Due to the same feature of the model, it will be possible for the soda company to reduce its cost and manage the product quality suitably up to the maximum extent.

Management

The soda company will make use of a functional matrix structure to manage the entire production line. Pakarinen & Virtanen (2017) appraise the same design as it will benefit the company in gaining access to the talented resources in the respective areas for managing the business operations effectively to deliver the desired level of performance.

References

Freudenberg, N. (2019). The Capitalist Diet: Energy-dense and Profitable. Journal of Agriculture, Food Systems, and Community Development, 1–2. https://doi.org/10.5304/jafscd.2019.091.013

Pakarinen, M., & Virtanen, P. J. (2017). Matrix organizations and cross-functional teams in the public sector: a systematic review. International Journal of Public Sector Management, 30(3), 210–226. https://doi.org/10.1108/ijpsm-04-2016-0065

Pambreni, Y., Khatibi, A., Azam, S. M. F., & Tham, J. (2019). The influence of total quality management toward organization performance. Management Science Letters, 1397–1406. https://doi.org/10.5267/j.msl.2019.5.011

Suay-Pérez, F., Penagos-Londoño, G. I., Porcu, L., & Ruiz-Moreno, F. (2021). Customer perceived integrated marketing communications: A segmentation of the soda market. Journal of Marketing Communications, 1–17. https://doi.org/10.1080/13527266.2021.1915853