Need to write a marketing plan. I have interviewed the owner of a business and i will provide the questions and the answers of the intervie in the attachmens. All you have to do is white about the pr
Company Name- Sky broadband.
Owner- Kartavya Mishra.
1) Company internet services, parent company has experience in cable network of 25 years. Products are broadband services, Leased line services and mpls.
2) As every business, we envision to make it large by every day, our company is committed to fulfill customer needs with triple play, that is internet services, voice calling and cable TV services.
3) Advantages-
a) As a local company based out of Chandigarh, we have an open-door policy for the customers where customers can even contact the CEO anytime
b) Being a small company, executive decisions can be made under 24 hours
c) We understand the needs of customers much better than conglomerate as we are more connected on ground.
Disadvantages-
Being a small company, there are more responsibilities on less people.
Limited budget for expansion/upgradation.
4) Business has a head office in Chandigarh Sector 40 A, with operations in tri-city area.
5) a) Placement of the service as required by every household and business post pandemic ranges from day wager to an MNC.
b) The service is distributed by on ground infrastructure. For eg. Point of presence(POP).
c) Optical fiber cables, radio frequency towers
d) not applicable
e) Pricing starts from Rs. 299 per month and goes upto Rs. 500,000 per month.
(Rs 1= CAD 0.017).
6) Post covid-19, there has been an exponential growth in the requirement of internet services. Apparently, the requirement of internet services has increased with the job cuts due to pandemic.
7) Telecom industry is an extremely investment oriented and with the infusion of, thousands of millions from large players like JIO, Airtel, they have made this industry on the verge of becoming a duopoly.
8) Needs improvement.
