I have a paper due in 6weeks from today. It is 20 pages/sources. I have to choose a "hot" business topic in my major which is Finance. I need to use Academic and professional business journals. I nee

This report will analyse the current strategic approaches that are being employed by Amazon

so that to determine its future management sustainability.

Purpose

The purpose of this report is to evaluate the strategies that are being taken by Amazon

so that to ensure that the company retains its profits in future. This will focus on its strategic

investment approach on physical resources, human resources and also the current

management strategies that are being used by the company.

Background and significanc e

A company’s sustainability is considered as strategic approaches that are taken by a

company to run its future operations despite of the changing market trends. Currently, the

world is faced by the issues that have been brought by the pandemic. Some of the clients have

lost their jobs which means that their purchasing power is low .

The company is also targeting on ensuring that social distance is retained in the

workplace while other employees have developed physiological issues because of the period

of time that they have remained at homes with uncertain future ahead of them. According to

Vugt and colleagues in the year 2021, employees are still struggling at workplaces due to

psychological issues that have been brought by the pandemic. This means that t he company

must work towards making improvements on managing and motivating the employees so that

to enhance their productivity .

According to Shankar and colleagues, the retail industry is changing very first

because of the developing technology. This mean s that various companies must focus on the

most effective ways of retaining their profits in future despite of the changing trends. Through the initiation of various strategies, the company will be at a position of improving its

operations hence creating a more sustainable operating future.

For years, Amazon has dominated the world’s market through supplying a variety of

products to its clients all over the world. Some of the target countries includes the United

States, European countries, India, China and several others. However, there is still a gap that

need to be closed so that to improve the company’s profits. An example is the case of Russia

which is also a ma jor technologically advanced countries in the world.

One of the company’s sustainable goals is to target such a market before its

competitors therefore strategies should be set to carry out the expansions to the new

countries . One of the strategic moves t hat the company employed to capture the Chinese

marker despite of major competitors such as Alibaba was to purchase a company that aligned

with its goals and then brought in new strategic moves. This contributed to its success

whereby it was able to capture 10% of the country’s highly populated market.

The world technology has also been affected by the problem of cloud insecurity

whereby organizations feel uncertain on where to take their operations t o cloud computing

services or handle them through hard drive storage systems. Amazon has been working on

providing a safe cloud computing system for the clients. However, improvements should be

made so that to reduce the losses incurred by the companies in case an attack occurs.

The company’ s success has also been attained from its highly motivated employees

from all parts of the world. The company has been at a position to create intrinsic motiv ation

out of them through making them feel at home. However, the company has several

competitors in some of i ts operations such as Apple. Walmart and several online bookstores

around the world. The company should focus on improving its operations in such a highly

competitive world so that to secure its future operations. Literature Review

Using technology to enhance a business

The world is being controlled by technology whereby all operations are managed and

enhanced through employing technological strategies. Technology is used i n accessing clients

despite of how remote they are which means that a company does not only have to depend on

operating physical stores. (Pereira & Liker, 2021). Technology is also being used in

organizing the market so that to determine which products are at a high demand within the

market and which ones are not. Through this, the organization can plan one what to invest on

during different seasons of the year hence maximizing on the number of sa les.

A company that has adopted an efficient technological system can manage its projects

easily and efficiently which controls the company’s productivity level. Through an effective

database, it is easy to point out on wasteful activities and the productive ones and by cutting

down on the liabilities, the company can enhance its amount of assets which are key to its

future growth.

The technology has also offered companies an opportunity to truck their opera tions

such as its previous operations which can help the company to predict the future profits or

losses. This can be achieved through the use of various applications that truck the company’s

performance. Through such a strategy, the necessary changes can be made on its operations

so that to control the losses and to increase the expected profits from the company’s

operations. The company can also truck details on individual performance which will also

assist in determining areas that need to be improved. (Pereira & Liker, 2021).

The most important strategy that can benefit a company when it comes to enhancing

its profits is through enhancing the customer experience. Technology offers companies a

platform to interact with its clients constantly especially when they have an issue with one of the company’s products. By solving the problems, the company has an opportunity to retain

its return clients hence increasing its profits.

Traditional means of advertisement use of newspapers and television broadcasting to

reach out to clients. Today, there are several platforms that have been created so that reach

out to clients from all over the world such as YouTube, twitter and Facebook. This means

that the company can reach out to clients from all parts of the world through the platforms

hence increasing its market.

A company that focuses on utilizing the available technology can increase its profits.

It is also important to note that the world is changing due to the technology which means that

for a company to maximize on its profits, it should focus on incorporating the changes in its

strategies hence increasing the amount of earned profits.

Expanding the market

Market expansion is a process whereby the current state of the product’s market is

expanded so that to earn higher profits. The marketing team sets strategies of approaching the

new market through assessing the existing gaps which they work on creating the most

appropriate strategies of approaching the market. The main strategy employed involves

looking into the current market of the product so that to identify p ossible gaps that can be

closed. The most effective strategies are put in place so that to close the gaps hence

increasing the performance of the product into the market. (Zhou, et al 2018).

The next strategy is analysing the product’s local market so that to take it to the

international market. If the product is doing well in the local market, it means that there is a

wide range of clients from other parts of the world who can benefit from it. The marketing

team should start setting up strategies that will be used to expand into foreign nations. It is

important to begin with supplying a small quantity of products to the new country so that to assess how well the customers will appreciate it. After that, strategies of expanding the

market can be put in place so that to launch the product fully in t he new market.

The next strategy that can be used is improving the state of the current product. This

involves acquiring feedback from the clients so that to understand how well a product is doing.

The marketing team captures the possible improvements as per the clients’ recommendation so

that to add the necessary features on the product. By meeting t he demands of clients, there is a

likelihood that they will come up to purchase the improved versions of the products.

The market expansion can also be done from the information that will be shared by the

retailers whereby the marketing team will conduct a SWOT analysis from the feedback

obtained from retailers. They are the ones who get first -hand information from customers

which means that they understand the strengths and weaknes ses of the product. Planning of

improving the strengths can be done so that to improve the products’ performance.

Workplace safety

One of the most important strategies that an organization should always put into

consideration is the safety of the organization. This determines its level of profits and also its

future performance. Some companies have been operational for over a hundred years and

because of their strategic approaches of the market, they have been able to face downfalls but

still have remained operational. (Wu & Fang, 2017).

For a company to remain operational, it must comply with national standards that are

set for the welfare of all employees. This means that in case of a physical accident, few

injuries will be mitigated instead of solving different types of injuries and pro perty

destruction. In case the right measures are not taken, the company might incur too much

losses to an extent that it will end up closing down its operations. Organizations set risk mitigation strategies which enable them to get back into their feet in case of a risk which

might threaten its future.

To avoid the impact of high risk, the organization should put in place the necessary

risk equipment which can be accessed easily in case of a risk. The organization should

avoiding risks in ways such as cou nselling its employees and offering them safety training

programs which will assist them to survive in case a risky incident occurs.

The safety of the company is the first determinant of its future therefore it is important

for the management to ensur e that all operations run in a safe manner. Work safety also

includes ensuring that employees within the institution interact in the right manner so that to

avoid some problems such as workplace bullying and any form of harassment . By providing

a cond ucive working environment for all workers, they will be motivated give their best their

responsibilities.

Improving supplier performance

Suppliers act as the link between the business and customers. If the suppliers benefit

from the sales that they make a fter selling a certain number of products, they are motivated to

keep on selling but if the profits are low, they might opt to sell other products from

competing companies. (Zhang et al, 2020). That is why it is important for a company to keep

its supplier s contented through offering friendly deals for them to benefit from.

A c ompany should come up with prediction strategies that will enable it to assessing

the shifting market through analysing the customer demand. By doing this, it will be easy to

determine products with the highest demand so that to focus on their production and then

supplying them to suppliers within the right period of time. This will reduce the amount of

time that will be taken by the suppliers to sell the products hence promising them high

returns. The next strategy is to work closely with the suppliers so that t o make the necessary

improvements on the product. (Zhang et al, 2020). Suppliers can access large volumes of

feedback from buyers which they can share with the company so that to address the most

critical issues this includes collecting data on when it is more appropriate to produce cer tain

type of products depending on the existing market demand.

Ways that can be used to attract investors

A future oriented company is supported by investors who should come in to provide

the necessary financial resources for the company so that to enhance its performance. The

first strategy is to eliminate the amount of losses that a company can incur. The co mpany can

begin by analysing its production line so that to determine areas that can be changed so that

to reduce the cost of operations. This will increase the profits that will be earned by the

company. A profit making company highly attracts investors a s they are assured that their

investments will yield a large amount of returns. (Khouroh et al 2019).

The next strategy is to set up realistic objectives that can be achieved by the company.

Before investing, investors tend to assess the set objectives by the company and how well

they can be achieved. In case they feel that the objectives cannot be achieved, there is a high

likelihood that they will not committee their res ources to the institution.

Investors take their time to assess the kind of leadership that is being used to govern

an institution. Good leadership comes with proper management of resources hence assuring

investors profits. The company should run under the right leaders who foster in novation

especially when it comes to technology development in the institution.

Accountability is key to making profits. Investors believe that they will earn high

income when they invest their resources to an accountable organization. Accountability

shoul d also be accompanied by setting up future strategies that can be achieved within the set scope. The organization should also ensure that the assets are actionable when necessary.

(Khouroh et al 2019). This increases the investors’ investment security hence making them

free to invest as much resources as they can.

The organization should also work towards achieving its annual budget. Doubts are

created any time that the company fails to meet its set target since the investors begin to

question whether the promised returns will be achieved. This reduces the number of investors

who fear the undefined future of the organization. In a state where the company achieves its

set target before the end of the year, investors invest more resour ces into the organization as

they would be willing to earn profits from the interest generated by the company.

The management should target on training sales team on how to increase the number

of sales. If the entire team is at a position to make a large number of sales, then more profits

will be earned hence increasing the returns for investors. The more profits that can be earned

the larger the number of investors who will committee their resources into the organization.

Through the above strategies, the company will have enough financial resources

which will enable it to run its operations hence earning a large amount of income. Investors

also contribute to advisory advantage whereby most of them bring the earned experien ce

from their organizations hence influencing the development of the organization.

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