I have a paper due in 6weeks from today. It is 20 pages/sources. I have to choose a "hot" business topic in my major which is Finance. I need to use Academic and professional business journals. I nee

RESEARCH DESIGN REPORT

Name

Institutional Affiliation:

RESEARCH DESIGN REPORT

State Your Research Statement

This report will investigate the current strategic approaches that Amazon is employing to determine its future management sustainability.

What is the purpose of your survey?

To find out the different strategic options explored by Amazon in their daily work for them to be a leader in the online retail company.

Whom would you survey to find first-hand information concerning your research statement?

My study group includes employees and a few verified customers as not everyone has done business with Amazon, hence the verification factor.

Why did you choose this group of people to focus on?

Despite top management being in charge of major decisions, low-level employees are responsible for dealing with customers who are an integral part of the business. Employee wellness determines the quality of services offered to customers. Employees are, therefore, the most significant part of the business.

What would you ask them about?

I would ask the employees the nature of their work environment, compensation for the work, and services rendered. Their mental health aspect will also be an issue of great concern.

For the customers, I would ask them the levels of service delivery right from order placement to order fulfillment. I will inquire if their deals met the five Rs that are right quality, quantity, place, right time, and price.

List at least three specific questions you would ask.

1. I would ask the employees if they liked their jobs.

2. What their work environment is like.

3. What is their mental state.

4. For customers, my question would be rating their experiences on a scale of 1-10., one being the least and ten being the most.

5. I would ask if they would shop again on the platform and what they need changed or improved on.

What type of survey would you use? (phone, email, etc.) Why would you choose that type?

I would select physical interrogation for the employees as it is easier to get to employees physically than acquiring their contacts.

Customers could be reached via emails as they are not centralized in one place. Through the reviews on Amazon's social media channels, I could inbox or email them easily.

What is the population for your survey?

My study populace is employees of Amazon and its customers.

Why did you choose this population?

This populace contains all the answers needed in this research, which looks at management strategies that propel amazon.

What is your sample size?

My study population is 50 individuals, 30 customers, and 20 employees.

Explain how your sample will be chosen.

My sample will be selected randomly as not all involved individuals can participate in the study.

Explain how the term random in relation to your survey.

Employees will irregularly be picked from the premises in no particular order. There are many reviews on amazon's socials; hence it will be impractical to engage every customer.

Will you need a mathematical formula to choose your sample? Why or why not?

No method is needed in identifying the sample to be used in the study.

Is there a confidence level associated with your sample?

My self-assurance level is 80 %. This translates to a 10% room for error.

How will your data be collected? Provide all necessary details.

Amazon employees will be interviewed physically. I would set a meeting for interviewing a few at the premises or in the outside environment. The interview will be recorded for future references. Emails will be sent to customers, after which they will reply with their level of satisfaction and the probability of shopping again.

How will your data be analyzed? Why did you choose that format for analysis?

My data analysis method is predictive since I will try to connect and link the answers to the questions to how the future will turn out for Amazon.

How will your data be interpreted? Will distribution and frequency tables and/or Chi-Square play a role in your analysis?

Data interpretation will be in the form of distribution and frequency tables as answers to most questions will be yes or no basis.