MKT 383 Consumer Behavior - Term Paper Topics Topic 1: Gender and Its Effect on the Consumer Purchase Decision This paper may exceed 6 pages and has no MAXIMUM page count. Six pages includes only fro
This is in your syllabus too!
MKT 383
Consumer Behavior - Term Paper Topics
There is no TEMPLATE for this final paper because each paper will be different based on the topic chosen. You do not need to get your topic pre-approved –just choose from the list below.
Here is a list of sample topics for the term paper.
Student Instructions:
Choose one topic and write your term paper on that topic. Use the material in your textbook as your primary reference with other reference material to compliment and add depth to the research. Follow grading rubric details closely.
Topic 1: Gender and Its Effect on the Consumer Purchase Decision
Topic 2: Self Congruency and Its Effect on Consumer Decisions
Topic 3: The Role of Switching Costs and Consumer Loyalty
Topic 4: Reference Groups and Their Effect on Purchase Decisions and Value Perceptions
| GRADING RUBRIC MKT 383 – Consumer Behavior Final Paper Grading Rubric – WEEK 8 | Points Possible | Points Earned |
| Topic chosen from the list in syllabus – FOUR TOPICS PROVIDED – minus 100 points if one of these topics are not chosen. MINIMUM 6 PAGE PAPER SYNOPSIS ATTACH in a Microsoft Word Document (no PDF files accepted). This paper may exceed 6 pages and has no MAXIMUM page count. Six pages includes only from Introduction to Conclusion. Do not include an Abstract. The body of the paper – the cover page and reference page are never included in the page count requirement. Use Subject Headers for Organization – minus 10 points if no Introduction & Conclusion subject headers are used and more depending on the topic you select. Minus 5 points if no cover page. Submit a formal academic paper. NO VISUALS IN THE PAPER! If you feel they are required – include an Appendix. Follows all of the Written Assignment Guidelines – see syllabus | 140 | |
| FOUR Authored references (your textbook may be one of the authored sources used). Each reference is worth 10 points and must be a CONSUMER BEHAVIOR source. Zero points given for non-authored web sources. You may use a brand web page too, but you still need two authored sources too. Your reference must be clearly cited in APA format within your paper & recapped in the reference page in APA to count. Always provide the exact web site address for this course in your recap of references for full credit. Research always beyond the materials provided to ADD to the topic learnings. An authored source is simply one that is associated with a human(s) NAME. For example, your textbook is an authored source. The United States Census Bureau is not an authored source. But it is fine to use as long as you ALSO use four other authored reference source. Ask yourself, is this a person’s name? Full name – first and last? If so, it is an authored source! No videos, blogs, tweets, wikis, interviews, podcasts, encyclopedias, or dictionaries allowed – use an authored reference. Sources must be Consumer Behavior based. | 40 | |
| APA format (1” margins, Times New Roman 12 font, double-spaced, and more) | 20 | |
| Total | 200 |
No PDF Files accepted. All work is graded once. You submit what you want graded. NO resubmissions stating that you did not understand the directions or requirements. Everything you need to know is here. Once you submit a paper it is part of the course history and no resubmissions are allowed. All papers must have a cover page.
