MKT 383 Consumer Behavior - Term Paper Topics Topic 1: Gender and Its Effect on the Consumer Purchase Decision This paper may exceed 6 pages and has no MAXIMUM page count. Six pages includes only fro

MKT 383

Consumer Behavior - Term Paper Topics

Topic 1: Gender and Its Effect on the Consumer Purchase Decision

This paper may exceed 6 pages and has no MAXIMUM page count.  Six pages includes only from Introduction to Conclusion.   Do not include an Abstract.  The body of the paper – the cover page and reference page are never included in the page count requirement.  Use Subject Headers for Organization – minus 10 points if no Introduction & Conclusion subject headers are used and more depending on the topic you select.  Minus 5 points if no cover page.  Submit a formal academic paper.   NO VISUALS IN THE PAPER!  If you feel they are required – include an Appendix.

FOUR Authored references (your textbook may be one of the authored sources used). Your reference must be clearly cited in APA format within your paper & recapped in the reference page in APA to count