Q. 1: You plan to introduce a new cell phone in Pakistani market. Before doing so, you have to select a good name which can add greatly to a product’s success. Finding the best brand name is a diffi

Instructor: Ms. Sehrish Qasim Ali

Class/section: BBA 1D

Course: Principles of Marketing

ASSIGNMNENT 1

Name / Enrolment____________________________ Time Allowed: 1 Week

1. 1: You plan to introduce a new cell phone in Pakistani market. Before doing so, you have to select a good name which can add greatly to a product’s success. Finding the best brand name is a difficult task. It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies. 2.5 Marks

While selecting the brand name for your cell phone, identify which of the following qualitie(s) should be included in your brand name and why:

(1) It should suggest something about the product’s benefits and qualities.

(2) It should be easy to pronounce, recognize, and remember: Tide, Jelly

Belly, iPod, Jet Blue.

(3) The brand name should be distinctive

(4) It should be extendable; Amazon.com began as an online bookseller but chose a name that would allow expansion into other categories.

(5) The name should translate easily into foreign languages.

(6) It should be capable of registration and legal protection. A brand name cannot be registered if it infringes on existing brand names.

INSTRUCTIONS FOR QUESTION NO:1

1. Perform this assignment in group.

2. Each group should mention in the whatsaap group the name of the brand they have selected, in case two groups don’t select the same name.

3. You are not only supposed to select the qualities mentioned above for your brand name, but also give justification why you have selected the particular quality.

4. The brand name kept for your product should not be existing.

5. All students are requested to upload their assignments on LMS.

6. Group leader will be sending their group assignment to me in hardcopy as well.

Q2) Write BCG Matrix of any 3 Companies of Your Choice, Also Describe Briefly? 2.5 Marks

1. Star

2. Question Mark

3. Cash Cow

4. Dog

Note: Doesn’t Matter They Are Local or Multinational Companies

INSTRUCTIONS FOR QUESTION NO: 2

1. Perform this assignment in group

2. All students are requested to upload their assignments on LMS.

3. Group leader will be sending their group assignment to me in hardcopy as well.

NOTE:

1. Group of maximum 6 to 7 students is allowed for this assignment.

2. Title page

3. You have to perform both questions in Assignment N0:1 and submit only 1 hard copy group wise of both questions.

4. You have to submit the same on LMS within the given deadline.