E-Marketing Plan: Part I The e-marketing planning process suggests that information technology will assist marketers in building revenue and market share while lowering costs. The ultimate goal is to

Your Title Introduction This is an introduction to the marketing plan and should include an overview of the entire plan.

Description of Company Describe your original idea for a company, its name, and the value proposition that the company provides to its customer. Who are the officers of the company? Will you need physical space to operate? Where will the initial start-up funding come from? How many employees will be needed?

Business Model Discuss the chosen business model for your company, with information/focus on the Internet marketing efforts as applied to the customer value proposition discussed in the company description. How does the Internet marketing help to deliver value?

Product/Service This is an in-depth discussion of the product/service provided by your company.

Industry Analysis Which industry will your company compete in? What is the current state of that industry? What are some trends that may affect the industry in the near future? Who are your direct competitors? Indirect? This study source was downloaded by 100000805668883 from CourseHero.com on 11-25-2021 18:20:21 GMT -06:00 https://www.coursehero.com/file/96780440/UnitII-Template-2docx/ This study resource was shared via CourseHero.com Powered by TCPDF (www.tcpdf.org)INSERT TITLE 3 References The References page is a separate page at the end of the document. The Citation Guide, which is provided in the Student Resources tab within Blackboard, can help with the proper APA guidelines. Everything on the References page must be cited in the body of the paper, and everything cited in the paper must be on the references page.