Please see the attached .

ADVERTISING

This assignment will help the student gain a better understanding of the public relations process.

Make sure you provide adequate detail in your response.

1. Crisis Management is an important part of the public relations process. Research a company that has had a public relations nightmare (ex: Firestone Tires, Tylenol, etc.) What steps did they take to correct the image of the company in the eyes of the public?   1. Explore and explain the issue   2. How was it handled?   3. Was it effective, or not?  What would you have done differently?

2. Some companies promote their image through the use of institutional advertising. They are not promoting a product they are promoting the image of the business. A form of institutional advertising is called advocacy advertising. This is used to weigh in on a controversial issue. Nurses and law enforcement have used this strategy in justifying their stand on certain legislative issues. They purchased space on the op-ed pages of newspapers to explain their rationales or strategies. Find two examples of institutional or advocacy advertising. Link the ad and explain the issue or image. (2 paragraphs per ad should be sufficient.)

Don't forget to include your links, relative to your research.