As a reminder, the creation of an e-marketing plan can be viewed on pages 58–67 of the textbook. For Part III of the e-marketing plan, you are asked to compile objectives as well as the e-marketing

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Your Title

Your Name

Columbia Southern University

Course Name

Instructor Name

Date

Note: This is a template for your E-Marketing Plan: Part III. The italicized areas are for instructional purposes only and should not be included in your document.

Your Title

Objectives

You should have 2–4 objectives described for the purpose of this assignment. Objectives should include the task (what is to be accomplished), the measure (how much), and the time frame (by when) (e.g., retail sales by 25% this fiscal year).

Marketing Strategies

This section describes the specifics for each of the components listed below. Remember to keep in mind that this is an e-marketing plan, and these strategies should relate directly to your e-commerce business. In other words, do not portray a brick-and-mortar store’s marketing strategies; rather, discuss the strategies of your Internet-based company.

Product Strategies

Discuss the offer.

Pricing Strategies

Identify the value.

Distribution Strategies

Identify the place of distribution.

Marketing Communication Strategies

Discuss the types of promotions that will be used.

Relationship Management Strategies

References

The References page is a separate page at the end of the document. The Citation Guide, which is provided in the Student Resources tab within Blackboard, can help with the proper APA guidelines. Everything on the References page must be cited in the body of the paper, and everything cited in the paper must be on the references page.