As a reminder, the creation of an e-marketing plan can be viewed on pages 58–67 of the textbook. For Part III of the e-marketing plan, you are asked to compile objectives as well as the e-marketing

N&B Kids’ Toys E-Marketing Plan

Name

Institutional Affiliation

N&B Kids’ Toys E-Marketing Plan

Situation Analysis

Before executing internet marketing strategies and inventions, N&B Kids' Toys was in a slump due to lower sales volumes and profits. Competitors such as Fossil and Swatch are driving clients away from the kids' toy department, and the company as a whole needs to optimize significantly (Abdi et al., 2013). Nevertheless, there are numerous prospects for the industry to expand considerably.

SWOT Analysis

Strengths	Weaknesses
Financial resources that are dependable Employees who are well trained Clients should be prioritized. A powerful brand Prices are low and budget-friendly. A diverse range of products for a variety of customers (Abdi et al., 2013). Enhanced technology and customer service	Lack of adequate training for workers Customer support is not good Unsustainable and poor financial position The working environment is too shady and new (Abdi et al., 2013).
Opportunities	Threats
Because of the high rate of joblessness, there is a massive group of qualified employees. New market segments Increased online sales Enhance local community view Support international shipping.	Clients' disposable cash is reduced when the economy suffers a recession. Consumers are more concerned about privacy violations, and there is fierce competition. New competitors, such as Fossil and Swatch (Abdi et al., 2013). Stringent commercial policies Market share loss Poor sales volumes and earnings

External Changes

Political Environment

Political considerations can influence N&B Kids’ Toys business and make the market situation more or less favorable (Frost et al., 2019). Governments generally wield a significant amount of power over enterprises, and there is often little that companies can do about it. Political forces can have a variety of effects on businesses. These external variables can introduce a potential risk that can result in a significant failure in the operations of N&B Kids’ Toys. These variables can alter the overall results; thus, N& B Kids’ Toys must be prepared to cope with domestic and international election decisions.

Economic Environment

In past years, our company's economic landscape has revolutionized dramatically. After years of expansion and supremacy, the United States' financial system is now being countered by other countries' economic growth, competing for first place. Long-standing businesses have gone out of business, costing employees their jobs, retirement savings, and even their homes (Frost et al., 2019). Hence the economic environment keeps shifting from time to time.

Socio-Cultural Environment

The socio-cultural environment of the company includes ingesting the public's value systems, perceptions, belief systems, desires, and needs and wants (Frost et al., 2019). The demographics of the United States population, as defined by gender, age, ethnicity, location, profession, education, and salary, are perpetually changing. The ethnic diversity of the American people is growing.

Technological Environment

Nearly every day, companies are compelled to reconsider the technological infrastructure they utilize to attract consumers, manufacture goods, and provide services (Frost et al., 2019). When we talk about business technology, we're talking about technological resources like computers, telecommunication services, and the Internet. The spread of Internet connectivity to nearly every part of the planet has compelled N&B Toys to engage in e-commerce and online sales. The business will benefit because their clients are no longer required to live close to their shops to buy products and services.

Segmentation Criteria

N&B Company's primary aim is to produce, design, and disseminate children's toys throughout the entire globe. The business plans to launch 40 to 50 different designs in the first year of operation. These will be aimed at people over the age of 25. These are people who are the first or second child in their households. The firm will also offer a variety of product lines and personality designs across multiple lines. Whether hexagonal or tetragonal, distinctive shapes will be one of our bar's most significant unexpected facets.

Target Market

N&B Company, in its first year of operation, will target individuals above the age of 25 years with its 40 to 50 distinct designs. We are targeting people above the age of 25 years because these are people who are likely to have their first or second child in their homes. The company will focus on other markets segmented after that.

Positioning Statement

Even though we face rivalries from nearly 25 other companies, we invariably show a high concentration level. Kline, Guess, Fossil, and Swatch are among the rivals. Some of these companies control up to 60% of the market share (Wilson, 2010). We are as well made aware that, notwithstanding the competing companies, there are significant prospects for new entrants, as evidenced by Guess and Fossil.

We believe that our competitive production experience and skills and our solid and revolutionary products will facilitate us to compete successfully. We will also utilize ongoing marketing extensively (Gilligan, 2012). This will boost the prominence of our products available in the market. Our perseverance will also give us an advantage in disseminating the goods, regardless of the hurdles we encounter.

References

Abdi, A., Ashouri, M., Jamalpour, G., & Sandoosi, S. M. (2013). Overview SWOT analysis method and its application in organizations. Singaporean Journal of Business Economics and Management Studies

Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th Ed.). (Pages 58–67) Routledge.

Gilligan, C. (2012). Strategic marketing planning and the marketing plan. In Strategic Marketing Planning (pp. 55-88). Routledge.

Wilson, R. M. (2010). Strategic Marketing Planning and the Marketing Plan. In Strategic Marketing Planning (pp. 51-80). Routledge.