In Part IV of the e-marketing plan, you will compile the content that you developed in Units II, IV, and VI (Parts I–III) into one document. Additionally, you will complete the e-marketing plan with a
Effective E-Marketing 6
Strategies for Effective E-Marketing
Casidy Landry
Columbia Southern University:
Internet Marketing Principles
Unit VI
Strategies for Effective E-Marketing
Objectives
E-marketing can be defined as the act of putting down a plan and executing marketing strategies for your product in a computerized environment through the use of the World Wide Web. This assignment has two objectives: to learn about the different approaches used for e-commerce and understand the importance of each strategy in achieving an effective e-marketing plan and execution associated with N&B Company.
Marketing Strategies
While undertaking an e-marketing strategy, the firm needs to understand seven key planning elements. The first one is an analysis of the situation. N&B needs to analyze the state of the market to come up with an appropriate marketing strategy. After the situation analysis, it ought to come up with a proper e-marketing strategy for its business. The firm will then need to implement the e-marketing strategy and, during e-marketing, come up with a budget that is within its financial constraints. The final step is to evaluate whether the strategies laid out are effective. The first strategy that can be used in digital marketing is to understand the business environment, the trends, and the nature of competitors (Tomas, 2021). The second strategy is to understand the consumer, and by doing that, the company should understand the consumer's needs or wants to develop an appropriate communication channel.
There is a need to understand goals, and those goals should be compatible with the online business and feasible. The firm should come up with a strategy that will help it reach all the clients and have a global scope. There is a need to develop a specific sales process that will help obtain online sales. Another strategy is to ensure customer loyalty to obtain long-term customers. The budget should be included in the plan so that it can facilitate the whole process. Also, N&B must choose the appropriate mode of technology that can reach its consumers. The final strategy is to come up with a key performance indicator to evaluate the performance of the marketing strategy.
Product Strategies
As a company that has ventured to sell commodities and services on the internet and advertise in the internet domain, the organization should come up with an appropriate online strategy for the products, such as an online auction. They can either come up with a brand for the product or simply sell the same product on the internet domain (Frost et al., 2019). The business can also come up with 3D illustrations that can be used to represent the actual product.
Pricing Strategies
This strategy explains the difference in prices of a product to different consumers. For example, someone who has not purchased a product or is their first time buying it may be given a price cut by N&B. The internet enables the producer of the consumable to assess the trends of the consumer in terms of capability to purchase and the trends of purchasing to structure an affordable pricing and structure products that will satisfy the consumer's needs.
Distribution Strategies
Many distributors use the internet as a working space. In the case of direct distribution of products, the producer distributes the products directly to the consumer. Many distributors have resorted to internet-based distribution because it cuts the cost of distribution; it also builds a brand name for the products (Frost et al., 2019). N&B customers and the company can interact freely through the internet domain and discuss the appropriate distribution mode.
Marketing Communication Strategies
The internet domain is full of different communication channels and strategies. Consumers and producers can interact freely from wherever they are, and this information can be used to structure the product to meet the standards of the consumer. N&B can also use the webpage to advertise the product and show its relevance. The firm should let the consumer get a glimpse of the product's appearance and give out more information about it.
Relationship Management Strategies
For the relationship management strategy, businesses use software that puts together the customers' ways of communication and the customer's purchasing behaviors (Frost et al., 2019). This software also uses social media domains to have conversations with the consumer, thus insignificantly creasing the relationship between the consumer and N&B significantly.
References
Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th Ed.). Routledge https://online.vitalsource.com/#/books/9781351744843
Tomas, D. (2021). 10 Steps to Creating Your Online Marketing Plan. Cyberclick. https://www.cyberclick.net/numericalblogen/10-steps-to-creating-your-online-marketing-plan.
