In Part IV of the e-marketing plan, you will compile the content that you developed in Units II, IV, and VI (Parts I–III) into one document. Additionally, you will complete the e-marketing plan with a

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N&B Kids’ Toys Marketing Plan

Casidy Landry

Columbia Southern University

Internet Marketing Principles

Unit II

N&B Kids' Toys Marketing Plan

Introduction

This paper looks at the N&B Company Kids' Toys E-Marketing Plan. The work plan includes a brief description of the company, business model, products offered by the company, and industry analysis.

Description of the Company

N&B is one of the new companies selling kids' toys in the market. The customers of this new brand of kids' toys are between 20 to 35 years old. According to the findings from the marketing segment, this age group buys more kids' toys per capita than the older persons. Most of these customers originate from Midwest and northeast. Almost 60 percent of the market is full of tough competition from other companies like Fossil, Swatch, and many others (Gilligan, 2012). Our company exhibits comprehensive experience in manufacturing and innovation of high-quality timing devices, which allows us to provide our customers with valuable and new branded fashion toys. We also have experience in distributing products into 80 percent of all outlets for new branded toys.

The company's primary objective is to establish a mixture of unique products that are cost-effective to enable us to introduce a 5 percent market share in the first year of operation. The kids' toys market plan will begin operating from the year 2022.

Business Model

The N&B kids' toys will successfully compete with many other brand fashioned toys. The size of the market for the new branded fashion toys is predicted to be $500 million retail dollars by the end of 2022. This is expected to rise to $700 million by the year 2025. The market's growth per year is also likely to go beyond 7 percent through the year 2025. This will exceed the current year's sales growth.

Product

The focus for N&B Company is to manufacture, design, and distribute kids' toys across the markets in the world. The company will introduce between 40 to 50 varied designs in its first year of operation. These will be targeted at consumers aged 25 years and above. These are individuals with first or second born in their families. The company will also have varieties of products as well as character designs across the lines. One of the most unusual aspects across our bar will be unique shapes, be it hexagonal or tetragonal.

Industry Analysis

In as much as we experience competition from almost 25 competitors, we always exhibit substantial concentration. Some of these competitors include Kline, Guess, Fossil and Swatch. Some of these hold 60 percent of the market (Wilson, 2010). We are also informed that despite the existing competitors, there are other considerable opportunities for fresh entrants the way Guess and Fossil have demonstrated it.

We hope that our firm and innovative products, products design, and strong manufacturing skills and experience will enable us to compete successfully. We will also make good use of continuous advertising (Gilligan, 2012). This will lead to the increased popularity of our products in the market. Our resilience also will put us at the upper hand in the continuous distribution of the products irrespective of the challenges we face.

SWOT Analysis

Strengths- We use innovative methods of production that can provide the potential for fresh designs and experience in distribution channels for timely products.

Weakness- We do not have experience in supply to stores located in inland countries

Opportunities - We are proud of large markets and the faster growth of the market.

Threats- Strong competition will be our primary threat.

References

Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). (Pages 58–67) Routledge. https://online.vitalsource.com/#/books/9781351744843

Gilligan, C. (2012). Strategic marketing planning and the marketing plan. In Strategic Marketing Planning (pp. 55-88). Routledge.

Wilson, R. M. (2010). Strategic Marketing Planning and the Marketing Plan. In Strategic Marketing Planning (pp. 51-80). Routledge.