In Part IV of the e-marketing plan, you will compile the content that you developed in Units II, IV, and VI (Parts I–III) into one document. Additionally, you will complete the e-marketing plan with a
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Your Title
Your Name
Columbia Southern University
Course Name
Instructor Name
Date
Note: This is a template for your E-Marketing Plan: Part IV. In addition to adding the Implementation and Conclusion sections, you will compile your work from Units II, IV, VI, and VIII to submit in this unit. The italicized areas are for instructional purposes only and should not be included in your document.
Your Title
Include the Introduction section you submitted for the E-Marketing Plan: Part I, which was due in Unit II.
Situation Analysis
Include the section you submitted for the E-Marketing Plan: Part II, which was due in Unit IV.
Objectives
Include the section you submitted for the E-Marketing Plan: Part III, which was due in Unit VI.
Marketing Strategies
Include the section you submitted for the E-Marketing Plan: Part III, which was due in Unit VI.
Implementation
The next two sections will be added for this unit before submitting. This is the action plan for bringing your marketing plan to fruition. In the previous sections, you determined the marketing mix and objectives; this section should describe the specific and detailed plan to bring those objectives to life. Remember that this is an e-marketing plan, so implementation will bring together all the tools available to you in the virtual world.
Marketing Organization
Information Gathering
Analysis and Research
E-Marketing Costs
Conclusion
This section is a summary of your e- marketing plan and should contain a basic overview of the plan and end with a forward-looking statement (1 to 2 paragraphs).
References
The References page is a separate page at the end of the document. The Citation Guide, which is provided in the Student Resources tab within Blackboard, can help with the proper APA guidelines. Everything on the References page must be cited in the body of the paper, and everything cited in the paper must be on the references page.
