Please read instructions for A1 First. I have attached an example and my COS is Japan and my COE is Starbucks which is also attached.

Starbucks Corporation

Name

Institutional Affiliation

Starbucks Corporation

1.0 Introduction

Starbucks Coffee Company was founded in 1971 and has become the most prominent global coffeehouse corporate entity. It is headquartered in Seattle, Washington, and has over 20,000 locations worldwide (White & Moraschinelli, 2009). It contends providing the highest quality coffee conceivable, grown to the highest quality standards, and procured ethically. Starbucks sells various goods, including coffee (over 30 integrates and pure and natural top quality coffees) custom-made beverages (Frappuccino, milkshakes, Tazo tea, and freshly decaf espresso). The company's products (coffee and tea brewery tools, teacups, accessories, general merchandise, music, books, and giveaways), fresh meals (baked pastries, burgers, vegetables, oatmeal, yogurt profiteroles, and fruit roll-ups), and consumer goods are well diversified. Starbucks Coffee, Seattle's Best Beverage, Tazo Tea, Evolved Fresh, La Boulange, and Torrefazione Italia Latte are among the brands in the product line (White & Moraschinelli, 2009).

2.0 SW Analyses

2.1 Strengths

Strongly recognized brand- Starbucks has become a household name all over the entire globe. Its coffee is regarded as being one of the best, ideally suited to the flavors of its customers.

Worldwide presence- The Company pursues a growth and expansion strategic plan by launching new retail outlets in emerging markets. By guaranteeing that every competitive marketplace does have a Starbucks location, the corporation has established itself as a well-known brand worldwide.

Organizational culture- The brand's corporate culture has landed it on Fortune's ranking of the most outstanding 100 firms to take a job in. The corporation values its staff members and refers to them as collaborators.

2.2 Weaknesses

High operating costs- To ensure the highest quality and ecological sustainability, the corporation's operating expenses are pretty high.

Minimal marketing- the business employs very little advertising. It contends more in personal selling advertising; even so, there is a possibility that individuals are unaware of a brand and a specific store due to inadequate advertising.

Hard to manifold- The principal activity of the company is Starbucks retail. Because of the brand's appreciation has been highly challenging for the brand to develop and expand into other regions.

3.0 Competition Analysis

3.1 The primary rival

The Dunkin' Brands group contains Dunkin' Donuts and Baskin-Robbins (Weatherby, 2016). According to the Dunkin' Brands webpage, "Dunkin' Donuts is America’s preferred stopover for coffee and bakery items." Dunkin' Donuts is America's renowned seller of hot and cold beverages, as well as the world's biggest bakery and Coffee store." Coffee and other drinks account for 60 percent of Dunkin' Donuts consumption in the United States. In a real sense, it retails more coffee than every other food service chain in the United States, including Starbucks (Nastasoiu & Vandenbosch, 2019).

Strengths	Weaknesses
Dunkin' Donuts has a lower cost structure than Starbucks. Starbucks provides the option of customization. Starbucks provides an Italian Coffee experience and a Dunkin' donut on a cup of coffee (Ann, 2014).	Starbucks has a higher cost structure than Dunkin’ Donuts Dunkin' Donuts lack customization, unlike Starbucks

4.0 Target Market Analysis

Starbucks' coffee is marketed at a high price, with slightly higher rates than average. The corporation aims to reach people between the ages of 25 and 50 with a lot of money (Azriuddin et al., 2020). The majority of the enterprise's consumers live in cities and suburbs.

5.0 Conclusion

The majority of the corporation's operations are conducted in the United States. The majority of retail outlets are situated in the home markets, and most earnings are also generated in the home economy.

6.0 References

Ann, M. (2014). Tag Archives: class. Icon.

Azriuddin, M., Kee, D. M. H., Hafizzudin, M., Fitri, M., Zakwan, M. A., AlSanousi, D., & Kurniawan, O. (2020). Becoming an international brand: A case study of Starbucks. Journal of the Community Development in Asia (JCDA), 3(1), 33-43.

Nastasoiu, A., & Vandenbosch, M. (2019). Competing with loyalty: How to design successful customer loyalty reward programs. Business Horizons, 62(2), 207-214.

Weatherby, G. J. V. (2016). Tim Hortons: A situational analysis.

White, B., & Moraschinelli, E. (2009). The Pursuit of Sustainable Competitive Advantage: A Profile of the Starbucks Corporation.https://www.diva-portal.org/smash/get/diva2:226642/FULLTEXT01.pdf