Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th

MKT501 Case 1

Your Name

Trident University International

MKT501 Strategic Marketing

Due Date

MKT501 Case 1

Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo.

Target Market Research

Deliver an overview of your local market (zip code, city, cities, or county) based on the research tools provided. (1/2 page in length) Do not copy tables or charts; describe it in writing.

Define your target customer demographics. Explain why this demographic profile is your primary target market. (3/4 page in length) Do not copy tables or charts; describe it in writing.

Select appropriate resources and conduct research on the industry or type of business. Consider trends, growth, success of local small businesses. This section should be 1 ½ pages in length and include at least three resources.

Social Media

Based on your target market, research the type of social media that would be suitable for marketing communications. Present research-supported rationale for at least two social media tools. (1 page in length) Set up those two sites using the business email you created. Add social media links to your company website and share the website address.

Application

As a conclusion, discuss how the research would be used to market business locally and online. (Research Required). This section will be 1 page in length.

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”

Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th 1

APA has a handout for the most common types of references.