Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th

MKT501 SLP 2

Your Name

Trident University International

MKT501 Strategic Marketing

Due Date

MKT501 SLP 2

Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo.

IMC Application

Using the modules resources and your own research, select three marketing communications channels: one online and two traditional, that will be used to market your business. Explain why they were chosen based on the business, its target market and competition. (Research Required). (1 ½ pages in length).

IMC Campaign

Create the first marketing communication.

Create the second marketing communication.

Create the online marketing communication and add it to your website or social media. (Share the link).

Analysis

Analyze the three marketing communication pieces. Do they include aspects of diversity and inclusivity? Explain (Research Required). (3/4 page in length)

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”

Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th 1

APA has a handout for the most common types of references.