Discussion: The Right Social Media for Your Business Previous Next Selecting Messages for Social Media Channels As part of Module 1’s Session Long Project, you selected two social media channels th

Module 2 - SLP DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Brand Communications

We have been developing online marketing communications. We will now move to offline channels of an Integrated Marketing Communications (IMC) program.

Session Long Project 2 Resources

Integrated Marketing Communications (2021)
The Plain-English Guide to Integrated Marketing Communications (2021)
3 Data-Driven Content Marketing Trends Shaped by COVID (2021)
Culture Explained (2021)
Culture and Marketing (2021)
Gender and Culture (2021)

SLP Assignment

Company Overview

Begin with a brief company overview.

IMC Application

Using module resources and your own research, select three marketing communications channels: one online and two traditional, that will be used to market your business. Explain why they were chosen based on the business, its target market and competition. (Research Required). (1 ½ pages in length)

The IMC Campaign

Create the first marketing communication.

Create the second marketing communication.

Create the online marketing communication and add it to your website or social media. (Share the link).

Analysis

Analyze the three marketing communication pieces. Do they include aspects of diversity and inclusivity? Explain (Research Required). (3/4 page in length)

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

SLP Assignment Expectations

Use the attached APA-formatted template (MKT501 SLP2) to create your submission.

The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

Trident University International’s cover page
A paper with APA citations (Company introduction, 3-page body (including MCs, 2- to 3-sentence conclusion)
The reference list page in APA format