Discussion: Trends in Management Accounting Previous Next The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting. We will continue to review a
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MKT501 SLP 3
Your Name
Trident University International
MKT501 Strategic Marketing
Due Date
MKT501 SLP 3
Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
Company Overview
Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion: The company name. Short description of what the business does. Its location (city & state). Company slogan or tagline and logo.
The Strategy
Using this the resources and your research, learn about CRM and apply it to your business. Establish and describe two processes to support in-store customer experience. Provide rationale by linking them to company goals. (Research Required) (1 ½ pages in length).
Develop a process for remote interaction with customer. (1/2 page) (Research Required)
Find free CRM tools that help companies identify pertinent information about their customer segments. (Research Required) (1 page in length).
Conclusion
Add some concluding remarks: 2 to 3-sentence conclusion.
References
Below are some basic rules to follow when creating a reference list:
Begin your reference list on a new page.
The word References should be centered and bold at the top of the page.
Double-space your reference list.
For each author, list the last name first followed by the initials for their first and middle names.
Arrange your reference list alphabetically by the last name of the author.
Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”
APA has a handout for the most common types of references.
