Discussion: Trends in Management Accounting Previous Next The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting. We will continue to review a

Discussion: Being Found Online

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Hashtags

Selecting the right hashtags that will work for your business is an important decision. They will be used on social media and could find their way into other marketing communication. There are all sorts of resources to generate hashtags or find out what is trending in your industry or area.

Module 4 Discussion Week 1 Resources

How To Use Hashtags Effectively In Social Media Marketing? (2021)
Instagram Hashtag Search: 5 Hacks To Unlock The Benefits Of Great Hashtags (2021)
Facebook Expands Test of New Hashtag Use Metrics Within Post Composer (2020)
How to Use Hashtags in 2021: A Quick and Simple Guide for Every Network (2021)
Use Hashtags to Get Discovered (2021)
The Best Instagram Hashtag Generator App in 2021 (2021)

Week 1 Discussion Post

Based on the resources provided and your research, create social media posts on both of your channels using hashtags. Provide rationale for the choice of hashtags and messages. (Research Support Required)

Include a link to your social media and a screenshot of the posts.

Screenshot on Windows or Screenshot on Mac.

This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

Critique one business’ posts with hashtags. Do they fit with the company’s online presence?

2nd Interactive Response:

Critique another business’ posts with hashtags. Do they fit with the company’s online presence?

Each reply should be one paragraph in length (or about 75 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Web Analytics

Your Wix.com website has a Marketing & SEO dashboard. Check it out to see that other tools are available. There is also free web analytics software available. Social media also lets you know how many visitors you have, their engagement and sources.

Module 4 Discussion Week 2 Resources

Why are Web Analytics and Digital Marketing Analytics Important? (2021)
12 Creative Lead Generation Strategies for Your Business (2021)
21 KPI Examples Every Business Needs to Know (2021)
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info (2021)
Microsoft Announces Clarity – Free Website Analytics (2021)

Based on the resources provided or your research, what web analytic tools would be useful for your company, and how you would use the data? (Research Support Required)

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

Reply to different classmates throughout class; the variety is beneficial to both parties. Let’s see if every student who posts during the week receives at least one critique.

1st Interactive Response:

Critique one classmate’s use of their web analytics.

2nd Interactive Response:

Critique another classmate’s use of their web analytics.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.