ENG 220 Create and Post the link to your website so your classmates and I can visit it freely. Post the questions from your survey so your classmates can answer them after they’ve reviewed your work.R

Step 2

ENG 220 Create and Post the link to your website so your classmates and I can visit it freely. Post the questions from your survey so your classmates can answer them after they’ve reviewed your work.R 1

ZEN

Step 3:

Typography- simple and can easily be remembered. Additionally, the font resembles the name. Readability- The ZEN logo is easy on the eyes and can gather content from the illustration. Color- gold bonsai is aiming for the golden standard of peace, essentially peace of mind for the parents and potentially the children. Contrast in grays display balance (light gray) and peace (dark gray). Black around the image is the actual Zen symbol, it remains elegant, powerful and sophisticated. These colors reflects the brand. White Space- Creates motion in the image as well as tone, it draws additional attention to bonsai. Shape- Zen shape displays intuition, calmness, balance and focus. Chunking – Zen symbol is simply one aspect of the brand; however, the bonsai represents the core of the brand.