Discipline Project FIELD OF STUDY: Business Administration- Leadership and Management Skills In this project, you will actually be revising scholarly rhetoric into a popular source rhetoric. SEE ATT

The Discipline Project: Rhetorical Analysis and Discipline Awareness

This assignment is designed to help you understand the purpose of writing in your chosen field. Who is an acceptable source of authority in your field? What counts as evidence? What key concepts or specialized terminology is used? How are scholars in the field “in conversation” with one another?

For this assignment, please choose one current scholarly text relating to an issue or controversy in your field. It may be useful to choose a text relating to an issue you plan to investigate for a research project or an area of research you are currently interested in. You must USE THE scholarly source PROVIDED.

Scholarly sources have a very specific purpose and are written by experts in the specific field. The purpose is usually to share original research findings or to analyze and reflect on others’ findings. Scholarly sources are also peer reviewed, which means that, prior to publication, scholars leading the conversation review the research within the publication and offer additional feedback and insight. As a result, scholarly publications are often filled with jargon, statistics, visual data, and the reader of these publications typically will have a similar scholarly background.

Popular sources, such as The New York Times, The Washington Post, Sports Illustrated, The New Yorker, TIME Magazine, National Geographic, The Huffington Post, etc. are designed to inform and to entertain. The readability of these popular sources are meant to appeal to a wider audience base, making the scholarly findings more reader-friendly. The word choice tends to be less academic, and research is conveyed in a more entertaining manner. These are credible sources, but for this assignment, we are focusing only on scholarly source material.

For this assignment, you will apply critical thinking skills to revise a scholarly article of your choice to a popular source. Translating research can be a complicated process. You will need to identify your audience and apply an appropriate rhetoric as you effectively communicate the scholarly research for the general public. What kind of language will you need to use, and what information will you select to include/leave out? You will probably not use the traditional citation methods either (no need for footnotes, for instance), but you will need to give some guidance on where your source material stems from. Organization and formatting will be an important modification, and your translation should follow both the written and visual conventions for a popular source.

It will be necessary to select a specific popular source as your model. Thus, you will need to identify what popular source model you are going to follow. Examples of models would be similar to the examples I provided above for popular sources.

Assignment Requirements:

1. Select and identify a scholarly source for your translation.

2. The translation should be the approximate length of your model (NOT your scholarly source). Thus, if you select the Washington Post as your model, what is the typical length of an article found here? If you select The New Yorker as a model, what is the typical length of an article here?

3. Your use of rhetoric (tone, word choice, organization, style, etc.) must be targeted for the appropriate audience.

4. Your translated paper will not necessarily adhere to MLA or APA formatting. You will likely include images, fun fonts, and a variety of font sizing, and colors.

5. Usually, you will adhere to a third-person voice, but please use the appropriate voice for your translated piece.