Course: Marketing Management discussion topic Format required: APA The topic file is in the attachment
1.
（1). How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.
（2). Describe one successful or unsuccessful marketing practice, evaluating why it is or is not successful.
250 word minimum for initial post
Include at least two references
Format required: APA
2.
Consumer behavior is influenced by three factors: cultural, social, and personal. Research into these factors can provide clues to help companies reach and serve consumers more effectively. Of these, cultural factors exert the broadest and deepest influence on people’s perceptions and desires and on how they go about fulfilling their needs and wants.
Explain the role cultural, social, and personal factors play in consumer behavior.
250 word minimum for initial post
Include at least two references
Format required: APA
3.
When consumers make a purchase, they progress through a series of behaviors. The consumer decision making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process. The Internet is the most recent tool that marketers are using to influence consumers.
1). Discuss the impact of the Internet on the five stages of the CDM process.
2). What happens differently, or how does the Internet use these processes to sell more efficiently?
3). Select a company or product and include a specific example of how the CDM applies.
250 word minimum for initial post
Include at least two references
Format required: APA
4.
Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Next, go to the company website and answer the following questions:
1). What types of segmentation strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer?
2). What type of market segmentation are they using?
3). Who is their target market?
250 word minimum for initial post
Include at least two references
Format required: APA
5.
Think about a branded product and research the brand. (Ex. Tide, Crayola)
1). Analyze how the company has managed the brand's product life cycle (PLC) over the years.
2). What type of strategy are they using?
3). Do you think the product you researched will be successful long term? Explain why or why not.
Your discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.
250 word minimum for initial post
Include at least two references
Format required: APA
6.
Marketers in organizations evaluate how channels are designed and continue to evaluate those channels and develop effective plans as channels grow or decline. Marketers evaluate the key issues related to e-commerce and m-commerce in their ability to maintain a competitive force in the marketplace, to reach other segments of consumers in a technological environment.
1). Select a company and research the channel strategy.
2). Incorporate key elements from the readings and industry research.
3). Determine why success or failure occurred?
Your discussions should include theory based channel strategy. Academic journals and peer reviewed articles should be included in your discussions.
250 word minimum for initial post**
Include at least two references
Format required: APA
