see the attached file for question

MKT 515 (Marketing Management)

Homework Assignment #1

You need to complete part 1 (business analysis) and part 2 (SWOT analysis) for this homework assignment #1. Complete this homework based on your company that you are currently working. If you are not currently employed, you may choose any company for this homework assignment.

Part 1: Business Objective (max 1 page; single-space; font 12)

Q1. Provide the name of your company (i.e., which company owns the brand on which your strategic analysis is based)?

Q2. What is the “fundamental entity (brand)” that your strategic analysis will be based on? Which brand strategy does your selected fundamental entity employ? Briefly explain the brand structure as well. Hint: refer to the definition of “fundamental entity from the textbook.

Q3. What is your company good at (i.e., core competence)?

Q4. What business is your company in (i.e., core business)?

Q5. What is the overall business goal of your company? Hint: You may find an answer for this question from your company’s official website such as mission statement.

Part 2: SWOT Analysis (max 1 page; single-space; font 12)

• Using the examples given in the Situation and SWOT analysis slides, conduct a SWOT analysis for “fundamental entity (brand)” from Part 1 Q2.

• Make sure to include citations for your analysis.

• You should have at least two points for each of the four categories in your SWOT.

Due: Once you complete both parts, submit your analysis on Canvas.

Good Luck!

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