see the attached question file
Page 4 of 4
Blueprint for Ford’s Future: From Personal Automobiles to Mobility
This group discussion is based on a case study from Harvard Business Publishing. The title of this case is “Blueprint for Ford’s Future: From Personal Automobiles to Mobility.”
Here are the four questions for this case. You need to post your responses to at least three questions by Sunday (11 am).
Is Ford headed in the right direction? Can Ford make the transition from being a car manufacturer to a provider of mobility services? If so, should the company make this transition? What are the key drivers behind this shift?
How should the company be positioned for long-term growth? What is Ford’s value proposition within the context of the new mobility market?
What are the toughest challenges and greatest uncertainties/risks Ford is facing? How well has Ford protected itself from these risks? What are the critical challenges in the Ford business model as outlined in the “Blueprint for Mobility”? What are the immediate threats and opportunities to this business model?
Looking to the future, if you were David Berdish, what would you do? If you were Bill Ford Jr.?
Important Rules to Remember:
The discussion board is open for seven days.
Your discussion grade will be evaluated not only on the basis of frequency or extent of participation but also on the basis of quality participation. Quality is defined on three dimensions: 1) do your peers pay attention to your comments (i.e. do your comments generate further discussion)? 2) Are you paying attention to the discussion (i.e. do your comments maintain continuity of discussion)? 3) are you able to address the issues raised by your peers, as well as myself, regarding your comments (i.e., can you address follow-up questions)?
It is expected that each and every student makes a significant contribution.
Rubrics for the group discussion is provided on page 3 of this document. Please check the rubric thoroughly. These criteria are critical to encourage on-going discussion in an online format. Please understand that I set specific rules on posting to encourage on-going discussion in an online-setting.
Initial Posting: first, you need to post your answers to all the questions by Sunday (11 am EST)
Response Posting: reply to other group members’ postings (minimum 2 posts). Your response postings should be made at a minimum-two out of seven days.
Here is how the group discussion will work.
Step 1. Assess the case study assigned for each week. Make sure to review “HBR Case Analysis Coach” first. This will provide you with some guidance on how to analyze case studies. You can assess the case analysis coach from the course-pack as well. Thoroughly read a case assigned for each week. Make your own personal notes if needed. Please check the syllabus to get the link to access to the cases.
Step 2. I will post some questions at the beginning of a Discussion Board that each of you can respond to and conversations relating to the topic or stemming from other comments will make up the discussion.
MKT515 (Marketing Management)
Grading Rubrics for Online Case Discussion
| Criteria | Excellent | Good | Average | Poor | Not Acceptable |
| Quality of Initial Post and Response Postings | 10 Points Initial Posting: Initial post fully addresses all aspects of the discussion. It is an excellent discussion of course readings or other resources, if appropriate. The posting demonstrates excellent critical thinking skills through multiple examples and ideas. It includes many personal or professional experiences. Participant provides all the questions.
Response Postings: Responses are highly reflective, insightful and participate in the discussion in a meaningful way. | 8 Points Initial Posting: Initial post addresses most aspects of the discussion. It is a good discussion of course readings or other resources, if appropriate. The posting demonstrates adequate critical thinking through some examples and ideas. It includes some personal or professional experience. Participant misses providing initial posting to one question. Participant provides all the questions.
Response Postings: Responses are reflective, insightful and participate in the discussion. | 5 Points Initial Posting: Initial post addresses part of the discussion or assigned readings. It is a minimal discussion of course readings or other resources, if appropriate. The posting demonstrates minimal critical thinking with minimal examples and ideas. It includes minimal personal or professional experience. Participant misses providing initial postings to two question. Participant provides all the questions.
Response Postings: Responses are minimally reflective or insightful and do not significantly participate in the discussion in a meaningful way. | 3 Points Initial Posting: Initial post minimally addresses discussion. There is no discussion of course readings or other resources, if appropriate. The posting does not demonstrate critical thinking. It does not include personal or professional experience. Participant misses providing initial postings to three question.
Response Postings: Responses consist of little meaningful text that does not participate in the discussion. | 0 Points Initial Posting: No initial posting submitted.
Response Postings: No response postings submitted.
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| Posting Participation | 10 Points Initial posting and all responses are quality responses which are made prior to the due date listed in the Calendar of Activities. Initial posting is made before 11:59 PM on MM/DD/YY and responses are evenly distributed throughout the duration of the discussion. Minimum two response postings are made. | 8 Points Initial posting and at some responses are quality responses which are made prior to the due date listed in the Calendar of Activities. Initial posting is made before 11:59 PM on MM/DD/YY and responses are evenly distributed throughout the duration of the discussion (a minimum two our out of seven days). Only one response posting is made. Or Initial postings were not made by the listed deadline. | 5 Points Initial posting and few responses are quality responses which are made prior to the due date listed in the Calendar of Activities. Initial posting is made before 11:59 PM on MM/DD/YY and responses may not be not evenly distributed throughout the duration of the discussion (a minimum two our out of seven days) or only one response posting is made & Initial postings were not made by the listed deadline. | 3 Points Initial posting and one or no quality responses are responses which are made on or before the date listed in the Calendar of Activities. Initial posting is not made before 11:59 PM on MM/DD/YY and responses may not be evenly distributed throughout the duration of the discussion (a minimum two our out of seven days) & only one response posting is made & Initial postings were not made by the listed deadline. | 0 Points No postings submitted. |
Good Luck!
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