Answer Essay questions attached. 250 words per question.
Essay Questions
1: Respond to the following in a minimum of 250 words:
Research – a critical component of market analysis – is critical to understanding consumer and business buyer behavior. Provide an example from a recent marketing campaign that effectively demonstrates either market research or marketing research.
Do you suppose this marketer used primary or secondary research? Why?
2: Effective marketing messaging can have significant influence on buyer behavior.
Respond to the following in a minimum of 250 words:
Reflect on a marketing message that convinced you to act (purchase a product or service, make an inquiry, etc.). Why did you respond?
Had you seen other marketing efforts from this business? Were they effective? Why or why not?
3: It is vital that marketers clearly communicate the benefits of their product or service to their target audience.
Respond to the following in a minimum of 250 words:
Share with the class an ad campaign that made you react either negatively or positively.
What was it about this advertisement that either repelled or attracted your interest? Explain your response.
4: Respond to the following in a minimum of 250 words:
Highly successful brands know how to instill in its clients the value of their product or service. How is this done?
Why is it vital for any organization to conduct a SWOTT Analysis (strengths, weaknesses, opportunities, threats, trends) to effectively develop a profitable, lasting relationship with its clients?
Provide a specific example of a brand you are loyal to. Why does this brand earn your loyalty?
5: Ethics is a highly important consideration in marketing decisions.
Respond to the following in a minimum of 250 words:
Share with the class a recent major purchase.
What role did your core values or ethics play in determining the purchase of the product or service?
How did the marketers capitalize on your morals and emotions with their promotional efforts?
6: Business marketing strategies help create a coherent organizational plan to cater to customer needs. Chief Marketing Officers (CMOs) are specifically responsible for planning, developing, implementing, and monitoring the overall marketing strategy.
Scenario: A CMO has been assigned by the president of the company to research and create an advertising plan to open the company's newest sporting goods store in a new market.
Respond to the following in a minimum of 250 words:
What key steps would this CMO need take to create an advertising plan for the company's newest store in the new market?
What marketing channels should this CMO use for advertising the company's newest store in the new market, and why?
