Course: Marketing Management Final paper: Final Marketing Plan (Parts A & B) and PowerPoint for Marketing Plan (required in the attachment) Therefore, the homework requirements are all in APA

Your Title Goes Here

Name

MBA Program Keiser University

MKT531: Marketing Management

Dr. Rachel Burger

Month X, 2022

The Executive Summary

This section summarizes the main goals, recommendations, and points as an overview for senior managers who must read and approve the marketing plan. Generally, a table of contents follows this section, for management convenience.

Contents

Executive Summary……………………………………………………………………………..2

Current Marketing Situation……………………………………………………………………5

Market Description……………………………………………………………………..

Benefits and Product Features……………………………………………………………
Product Review……………………………………………………………………………..
Competitive Review……………………………………………………………………..

Distribution Review……………………………………………………………………..
SWOT Analysis…………………………………………………………………………………….

Strengths…………………………………………………………………………………

Weaknesses………………………………………………………………………………

Opportunities……………………………………………………………………………

Threats………………………………………………………………………………………

Objectives and Issues……………………………………………………………………………..
Marketing Strategy..……………………………………………………………………………….

Positioning…………………………………………………………………………………
Product Strategy…………………………………………………………………………..
Pricing Strategy……………………………………………………………………………
Distribution Strategy………………………………………………………………………
Marketing Communication Strategy………………………………………………………
Marketing Research………………………………………………………………………

Marketing Organization…………………………………………………………………..

Budgets……………………………………………………………………………………………
Control…………………………………………………………………………………………
References………………………………………………………………………………………

Title Goes Here

Include some sort of introduction. This can be three sentences.

Current Marketing Situation

Market Description
Benefits and Product Features
Product Review
Competitive Review

Distribution Review

SWOT Analysis

Strengths (Include minimum of three)
Weaknesses (Include minimum of three)
Opportunities (Include minimum of three)

Threats (Include minimum of three)

Objectives and Issues
Marketing Strategy

Positioning
Product Strategy
Pricing Strategy
Distribution Strategy
Marketing Communication Strategy
Marketing Research.

Marketing Organization

Budgets
Control

References

Include five references for entire paper.