See the question doc and case study

Chase Sapphire: Creating a Millennial Cult Brand

Here are the four questions for this case:

What is your assessment of the Chase Sapphire Reserve card? Is this a good product for the Sapphire brand? Why or why not?

What has Chase Sapphire Reserve been so successful in acquiring customers? Will this success continue over time? Why or why not? What changes would you make to their customer acquisition strategy going forward?

If you are a competing credit card provider, how do you respond to the Chase Sapphire Reserve? How should Chase position itself to be ready for these competitive responses?

How successful will Chase be at retaining Chase Sapphire Reserve customers into their second year? Why? What would you suggest they do to improve their odds of retaining their customers?

Here is how the group discussion will work.
Step 1. Assess the case study assigned for each week. Make sure to review “HBR Case Analysis Coach” first. This will provide you with some guidance on how to analyze case studies. You can assess the case analysis coach from the coursepack as well.

Thoroughly read a case assigned for each week. Make your own personal notes if needed.

Step 2. I will post some questions at the beginning of a Discussion Board that each of you can respond to and conversations relating to the topic or stemming from other comments will make up the discussion.

MKT515 (Marketing Management)

Grading Rubrics for Online Case Discussion

Criteria

Excellent

Good

Average

Poor

Not Acceptable

Quality of Initial Post and Response Postings

10 Points

Initial Posting:

Initial post fully addresses all aspects of the discussion. It is an excellent discussion of course readings or other resources, if appropriate.

The posting demonstrates excellent critical thinking skills through multiple examples and ideas. It includes many personal or professional experiences. Participant provides all the questions.

Response Postings:

Responses are highly reflective, insightful and participate in the discussion in a meaningful way.

8 Points

Initial Posting:

Initial post addresses most aspects of the discussion. It is a good discussion of course readings or other resources, if appropriate.

The posting demonstrates adequate critical thinking through some examples and ideas. It includes some personal or professional experience. Participant misses providing initial posting to one question. Participant provides all the questions.

Response Postings:

Responses are reflective, insightful and participate in the discussion.

5 Points

Initial Posting:

Initial post addresses part of the discussion or assigned readings. It is a minimal discussion of course readings or other resources, if appropriate.

The posting demonstrates minimal critical thinking with minimal examples and ideas. It includes minimal personal or professional experience. Participant misses providing initial postings to two question. Participant provides all the questions.

Response Postings:

Responses are minimally reflective or insightful and do not significantly participate in the discussion in a meaningful way.

3 Points

Initial Posting:

Initial post minimally addresses discussion. There is no discussion of course readings or other resources, if appropriate.

The posting does not demonstrate critical thinking. It does not include personal or professional experience. Participant misses providing initial postings to three question.

Response Postings:

Responses consist of little meaningful text that does not participate in the discussion.

0 Points

Initial Posting:

No initial posting submitted.

Response Postings:

No response postings submitted.

Posting Participation

10 Points

Initial posting and all responses are quality responses which are made prior to the due date listed in the Calendar of Activities.

Initial posting is made before 11:59 PM on MM/DD/YY and responses are evenly distributed throughout the duration of the discussion. Minimum two response postings are made.

8 Points

Initial posting and at some responses are quality responses which are made prior to the due date listed in the Calendar of Activities.

Initial posting is made before 11:59 PM on MM/DD/YY and responses are evenly distributed throughout the duration of the discussion (a minimum two our out of seven days). Only one response posting is made. Or Initial postings were not made by the listed deadline.

5 Points

Initial posting and few responses are quality responses which are made prior to the due date listed in the Calendar of Activities.

Initial posting is made before 11:59 PM on MM/DD/YY and responses may not be not evenly distributed throughout the duration of the discussion (a minimum two our out of seven days) or only one response posting is made & Initial postings were not made by the listed deadline.

3 Points

Initial posting and one or no quality responses are responses which are made on or before the date listed in the Calendar of Activities.

Initial posting is not made before 11:59 PM on MM/DD/YY and responses may not be evenly distributed throughout the duration of the discussion (a minimum two our out of seven days) & only one response posting is made & Initial postings were not made by the listed deadline.

0 Points

No postings submitted.

Good Luck!