StudyDaddy Marketing See the attached question word file

See the attached question word file

Product and Product as Services




Q1-Part 1. Identify product and service categories in each stage of Product Life Cycle (PLC). Provide at least one product AND one service category belonging to each stage of PLC.








Q1-Part 2. How does marketing strategies of the top brands change based on PLC stage?










Q2. Read “IMB’s Transition from Computers to Software and Services” case from our textbook (p. 242-243).


If a consumer is unable to depend on objective measures of quality, what may influence their purchasing choices?











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