Urban transformation in Turkey- Ankara.

Entrepreneurship and Urban Transformation

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Entrepreneurship and Urban Transformation

Entrepreneurship and marketing play a crucial role in Turkey's urban transformation areas. The redevelopment of a town or city to enhance its infrastructure, housing, and overall livability is known as urban transformation. The government of Turkey is placing a significant emphasis on urban transformation, with numerous areas undergoing redevelopment to enhance their economic and social prospects (Zohar et al., 2022). Marketing and entrepreneurship have been crucial to the success of these transformation projects, attracting investment and driving economic growth in these regions.

When it comes to finding opportunities for investment and development that can improve the overall livability of the area, businesspeople can play a crucial role. Typically, several steps involve businesspeople in the urban transformation process. A need for redevelopment gets first identified by the government or local authorities (Zohar et al., 2022). It could be an area that hasn't been taken care of, has bad infrastructure, or needs new businesses and money.

Once a need for redevelopment gets identified, the government or local authorities will typically work to attract businesspeople who can assist in driving economic growth and development in an area. It may entail offering tax breaks, low-interest loans, or other financial incentives to encourage businesses to invest in the region. Then, businesspeople can work to find opportunities for investment and development in the area, like setting up new businesses, improving infrastructure, or creating new opportunities for culture or recreation (Takahashi et al., 2020). In addition, they may aid in luring additional investors and businesses to the region, thereby establishing a positive economic cycle.

The redevelopment of Istanbul's Karaköy neighborhood is one example of a successful project for urban transformation in Turkey. The area was once a neglected port, but over the past decade, it has undergone significant redevelopment to become a bustling commercial and cultural hub. A group of business owners who recognized the area's potential and worked to attract investment and establish new businesses led the redevelopment (Takahashi et al., 2020). Karaköy is home to numerous cultural and dining establishments and cafes, bringing in tourists and locals.

The redevelopment of Istanbul's Balat neighborhood illustrates how entrepreneurship and marketing drive urban transformation in Turkey. Previously a neglected area, Balat has undergone significant redevelopment over the past decade to become a vibrant and culturally diverse neighborhood. Local business owners were in charge of the redevelopment, working to bring in capital and establish new enterprises (Birelma, 2019). Today, Balat is home to numerous cultural and dining establishments and cafes, bringing in tourists and locals.

In addition to these instances, numerous other regions of Turkey have experienced successful urban transformation due to marketing and entrepreneurship. The Zorlu Center in Istanbul is one such location. It is a mixed-use development with residential units, office space, and a shopping mall (Birelma, 2019; Saraçoğlu and Demirtaş‐Milz, 2014). A group of business owners who saw the area's potential and worked to get investments and new businesses started led the development.

Another illustration is the redevelopment of Istanbul's Kadköy district into a vibrant and culturally diverse area. Local business owners were in charge of the redevelopment, working to bring in capital and establish new enterprises (Saraçoğlu and Demirtaş‐Milz, 2014). Today, Kadköy is home to numerous cultural and dining establishments and cafes, bringing in tourists and locals.

In conclusion, entrepreneurship and marketing have largely driven Turkey's urban transformation. These efforts have contributed to the growth of new businesses, investment, and overall livability of many areas. The success of these projects demonstrates the significance of marketing and entrepreneurship in driving economic growth and elevating the urban quality of life and serves as a model for future urban transformation initiatives.

References

Birelma, A. (2019). Working-class entrepreneurialism: Perceptions, aspirations, and experiences of petty entrepreneurship among male manual workers in Turkey. New Perspectives on Turkey, 61, 45-70.

Kawamorita, H., Takahashi, N., & Demiryürek, K. (2020). Media literacy and rural women entrepreneurship: Experience from Japan and Turkey. Nordic Journal of Media Management, 1(3), 361-383.

Saraçoğlu, C., & Demirtaş‐Milz, N. (2014). Disasters as an ideological strategy for governing neoliberal urban transformation in Turkey: Insights from Izmir/Kadifekale. Disasters, 38(1), 178-201.

Zohar, H., Simeone, L., Morelli, N., Martelloni, L., & Marmo, D. (2022). Using Theory of Change to support participatory visual mapping in urban transformation projects.