Hello please follow the instructions
Critical Response: Worth 100 points
A company’s positioning strategy is critical to achieving successful marketing outcomes. You will research information about three companies (T.J. Maxx, Shark Vacuums, and 5 Hour energy drink) in order to respond to two questions.
Directions:
Research information on each’s company’s target audience. What has been written about each company to describe the type of customer? (T.J. Max, Shark Vacuums, and 5-hour Energy Drink).
Identify the positioning strategy of each company by going to the website links below: T.J. Maxx, Shark Vacuums, and 5-hour Energy, an energy-boosting drink.
Go to the following websites:
https://tjmaxx.tjx.com/store/index.jsp
https://www.sharkclean.com/?utm_source=GOOGLE&utm_medium=cpc&utm_campaign=Search_Shark_Exact_Brand_Vacuum&utm_adgroup=Vacuum
https://5hourenergy.com/?gclid=Cj0KCQjwqoibBhDUARIsAH2OpWjkytfPwkO41oma_tVlClzCO51OXRlBpeO1_9YY6Iqx26x86fG6blsaAvA6EALw_wcB
Justify why you feel their positioning strategy is based on one or more of the following:
Product attributes and benefits
Price/quality characteristics
Use or application
For each company, compose one paragraph of between 4 to six sentences that identifies who the target audience is and the positioning strategy.
Include a Title Page and Reference Page to cite according to APA
Here is sample response for one company—for Kohl’s department store (one paragraph).
Kohl’s department store
According to Kohl’s marketing plan, their target market is women who are moms between the age of 25 -34. These are the buyers of children’s products and household goods. (Reference). Kohl’s (website: https://www.kohls.com/stores/ny/commack-991.shtmlohl’s) uses the positioning strategy price/quality characteristics. The website describes Kohl’s department store as a business that sells a variety of items including national brand name clothing, home products, small electrics, bedding, and luggage for women, men, and children. The website mentions that it sells Nike and other well respected brand names indicating a high level of quality. Kohl’s website also appeals to price conscious consumers. The website states that they offer “incredible savings” to every Kohl’s customer. Therefore, Kohl’s is attempting to offer quality products at a reasonable price so they are using the price/quality positioning strategy.