Hello, Attach are the question for question 1 and 2 pplease be brief thanks,

1 You are a member of the marketing team and are getting ready to meet a new client to help them develop their IMC plan. The new client manufactures sun glasses that look like Gucci glasses but are half the price. They have indicated five goals they are interested in accomplishing: 
The client wants to increase demand for their product (sun glasses)
The client wants to change customer beliefs towards the product
The client wants to build customer traffic to their website
The client wants to reinforce purchase decisions
The client wants to encourage repeat purchases
Give an example of a marketing strategy you would recommend that would help the client achieve the marketing goal.  Explain the strategy and why you think it would be effective.  Use sentences!

2 You work as a marketing analyst and your client comes to you to discuss their company's problem:  some time ago they began selling sun glasses over the internet, but their business is not doing very well.  Your customer asks you, "What are some ways you can recommend for our company to build a more powerful brand?"  What is your response

A marketing term used to describe the number of people, households, or businesses in a target audience exposed to a media vehicle or message schedule at least one time during a given time period (usually four weeks):

Group of answer choices

frequency

reach

rating

impressions

Flag question: Question 4

Question 43 pts

According to the Attitudinal Change Theory, when a consumer is more apt to purchase the product with a pitch that is emotionally driven, it means the pitch should be:

Group of answer choices

geared to explaining the value of the product

more cognitive in nature

full of facts and statistics to provide  the consumer with knowledge

more affective in nature

Flag question: Question 5

Question 53 pts

Building a target market's feeling to "like" the product is classified as what kind of message strategy?

Group of answer choices

logical

affective

cognitive

conative

Flag question: Question 6

Question 63 pts

Coupons, rebates, groupon offers, contests, exclusive sales, scattered across the internet in various locations where it will be read, noticed and spread by consumers is called:

Group of answer choices

real-time marketing

consumer generated blogs

content seeding

brand equity

Flag question: Question 7

Question 73 pts

From a customer's perspective, how does a strong brand image influence whether or not the customer will make a purchase?

Group of answer choices

a customer is less likely to make a purchase

the brand appeal must be affective

a customer will have fewer options to make a purchase

a customer is more assured that the purchase will be beneficial

Flag question: Question 8

Question 83 pts

Holiday Inn management found that business travelers began to view the Holiday Inn as an outdated motel with old decor. Subsequently, the management team for the motel remodeled many properties to meet new standards that sent a clear message to customers that the motel was new and modern. This is an example of:

Group of answer choices

creating an undesirable brand image

rejuvenating the current image

completely changing the hotel's strategy for pricing rooms

reinforcing the current image

Flag question: Question 9

Question 93 pts

How have social networking sites been able to engage a company's target market?

Group of answer choices

all social media sites contain negative product reviews

social networking sites have nothing to do with engaging customer interactions

some social networking sites use behavior targeting tools to gather information and then use that data to target individuals when they visit Facebook

social media sites contain SEO information

Flag question: Question 10

Question 103 pts

If a marketing team designs a print advertisement with the website address of the company's website to attract consumers to the company's website to build an online brand presence, this is an example of:

Group of answer choices

email marketing

SEO

mobile marketing

brand spiraling

Flag question: Question 11

Question 113 pts

If Kellogg Company who is known to sell cereal creates nutrition bars that are labeled, "Kellogg Nutrition Bars," this is an example of a branding strategy called:

Group of answer choices

using a brand extension

using co-branding

using a flanker brand

using a familiarity branding

Flag question: Question 12

Question 123 pts

If the manufacturer of a certain kind of rum creates a website where potential customers can find recipes to use rum to make rum cakes as well as drinks, this kind of marketing activity is called:

Group of answer choices

advertising

brand management

brand equity

promotion

Flag question: Question 13

Question 133 pts

If the marketing team wants to increase the probability that their company's website can easily be seen by a customer who is searching for a product, it can be accomplished by making sure:

Group of answer choices

key words that a customer uses to search on are included in the content description of the product on the company's website

all of the choices are correct

key word searches only have three letters

the company has a Facebook account

Flag question: Question 14

Question 143 pts

If you are the marketing manager in charge of selling women's hair spray and the marketing campaign is geared to a particular group of consumers---women between the ages of 25 to 35 who live in New York City, this group of consumers who you intend to sell to is called the:

Group of answer choices

target market

pcychographic segment

product market

focus group

Flag question: Question 15

Question 153 pts

One of the main reasons  marketing teams develop blogs, feedback applications such as surveys, and customer reviews is to:

Group of answer choices

engage customers and share their feedback to help generate new customers

increase SEO

manufacture items at cheaper prices

save money because it is cheaper than traditional advertising

Flag question: Question 16

Question 163 pts

The goals for designing effective advertisements include:  Envisioning a clear message theme, selecting a message strategy and determining the executional framework. Which one goal is missing?

Group of answer choices

Determining the types of appeals to use

Determining if warning labels are required on the product

Finding a firm to provide the market research

Determining the plan to provide service to the customer

Flag question: Question 17

Question 173 pts

The main goal of Search Engine Optimization (SEO) is:

Group of answer choices

all of the above answers are correct

redesign your company's webpage to maximize the number of products your business can offer

attract visitors to your website when they search for products, services, or information related to your business

to use Google rather than Yahoo

Flag question: Question 18

Question 183 pts

The starting point in relation to the degree of change following a promotional campaign is called:

Group of answer choices

standardized measure

benchmark measure

post-hoc analysis

marginal analysis

Flag question: Question 19

Question 193 pts

This advertising term describes the amount of money spent on advertising to gain the attention of consumers and increase sales:

Group of answer choices

wear-Out effect

threshold

carry-over effect

decay Effect

Flag question: Question 20

Question 203 pts

What is the difference between SMS and MMS when it pertains to mobile marketing?

Group of answer choices

MMS is an in-app purchase

MMS allows you to send pictures and videos but SMS only allows text messages

SMS is an in-app purchase

SMS allows you to send pictures along with text

Flag question: Question 21

Question 213 pts

When consumers are convinced that an expensive car such as a BMW, Mercedes, or Range Rover is worth the money because it is manufactured with the most durable materials, this kind of product positioning strategy is called:

Group of answer choices

product focus positioning

price quality product positioning

pchyo geographic positioning

product user positioning

Flag question: Question 22

Question 223 pts

When developing a marketing strategy and media plan, does it matter whether or not the audience will be in an international market?

Group of answer choices

no, firms have a limited budget and never change their advertising strategy

yes, because people throughout the world always like the same kinds of products

no, marketing is universal and companies are international

yes, because consumer preferences, culture, and life style may be different depending upon location

Flag question: Question 23

Question 233 pts

When the marketing team uses market segmentation strategies such as gender, age, income and ethnicity, the segmentation is based on:

Group of answer choices

none of the choices

product positioning

demographics

consumer groups

Flag question: Question 24

Question 243 pts

When two products such as a Bissell and a Shark vacuum cleaner which are manufactured by competitor companies have almost the same set of features and are almost identical, the marketing term used to describe this is:

Group of answer choices

promotion

brand parity

brand equity

brand management

Flag question: Question 25

Question 253 pts

Which statement best describes methods for determining how much money a company will spend on its IMC program?

Group of answer choices

there are at least 7 different ways a company may determine how much it will spend

the company will spend money on marketing only after all other budgets have been determined

the company is more likely to spend money based on how much it believes it will sell

the company will most likely spend money based on sales from the previous year

Flag question: Question 26

Question 263 pts

Which statement best describes the Hierarchy of Effects model?

Group of answer choices

the consumer moves through six steps  that begin with awareness before making a purchase

visual images are more important than verbal images

all of the statements describe the Hierarchy of Effects model

building brand loyalty does not require all of the steps to be reached

Flag question: Question 27

Question 273 pts

Which statement is accurate about Mobile-Optimized design?

Group of answer choices

is a form of adaptive design which automatically adjusts the content of a website to the mobile phone screen size

leads to quicker purchases and better rankings on search pages

all of the above

most sites have moved to an adaptive design because it increases customer interaction and leads to quicker purchases