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BA 463 Online
Marketing Management
Sonic Phone Marketing Plan Analysis
Instructions:
Read the Sample Sonic Marketing Plan located in the Resource Bank and answer the following questions:
What is the product and/or service offered?
What are five target audiences?
How will the Sonic 1000 be positioned?
Who are the five main competitors?
What are the strengths, weaknesses, opportunities and threats?
Do you consider COVID-19 an opportunity or a threat? Briefly explain.
How is the product and/or service priced?
How will the Sonic 1000 be distributed?
What is the first year and second year objective?
How will the product and/or service be promoted? How will the brand generate buzz? Is this a good promotion strategy? How would you improve it? Briefly explain.
What additional research might be conducted to better understand the target audiences? Name two and explain why they were added.
Why is establishing controls important?
Conclusion and Recommendations
Guidelines:
Number of pages - Minimum 2 pages
Minimum word count – Minimum 500
Page size - Letter (8.5”x11”)
Page margins - Top and bottom margin 1 inch, left margin and right margin 1 inch.
Insert the page number at the bottom right of the page.
Spacing - 2.0 spaced, spacing before and after paragraph 0 point.
Font - Times New Roman or Arial, fully justified.
Font - Size 12.
Use Times New Roman 12-point Bold.
Document should be saved in word (doc.) or (docx.) format.
Save the document as “Sonic Phone Marketing Plan Analysis – Your Name.” E.g.: Sonic Phone Marketing Plan Analysis – John Doe
Referencing - APA style referencing.
Insert the cover page. Upload to Moodle for grading.
| Criteria Points: | Points | |
| Using the format | 2 points | |
| What is the product and/or service offered? | 1 point | |
| What are five target audiences? | 5 points | |
| How will the Sonic 1000 be positioned? | 1 point | |
| Who are the five main competitors? | 5 points | |
| What are the main strengths, weaknesses, opportunities and threats? | 4 points | |
| Do you consider COVID-19 an opportunity or a threat? Briefly explain your position. | 3 points | |
| How is the product and/or service priced? | 1 point | |
| How will the Sonic 1000 be distributed? Name five places. | 5 points | |
| What is the first year and second year objectives? | 2 points | |
| How will the product and/or service be promoted? Briefly explain your position. | 1 point | |
| How will the brand generate buzz? Briefly explain. | 1 point | |
| Is this a good promotion strategy? Briefly explain. | 2 points | |
| How would you improve it? Briefly explain. | 2 points | |
| What additional research might be conducted to better understand the target audiences? Name two and briefly explain why you would add them. | 2 points | |
| Why is establishing controls important? | 1 point | |
| Conclusion and recommendations | 2 points | |
| Total | 40 points |
| Criteria Points: | Points | |
| Using the format | 2 points | |
| What is the product and/or service offered? | 1 point | |
| What are five target audiences? | 5 points | |
| How will the Sonic 1000 be positioned? | 1 point | |
| Who are the five main competitors? | 5 points | |
| What are the main strengths, weaknesses, opportunities and threats? | 4 points | |
| Do you consider COVID-19 an opportunity or a threat? Briefly explain your position. | 3 points | |
| How is the product and/or service priced? | 1 point | |
| How will the Sonic 1000 be distributed? Name five places. | 5 points | |
| What is the first year and second year objectives? | 2 points | |
| How will the product and/or service be promoted? Briefly explain your position. | 1 point | |
| How will the brand generate buzz? Briefly explain. | 1 point | |
| Is this a good promotion strategy? Briefly explain. | 2 points | |
| How would you improve it? Briefly explain. | 2 points | |
| What additional research might be conducted to better understand the target audiences? Name two and briefly explain why you would add them. | 2 points | |
| Why is establishing controls important? | 1 point | |
| Conclusion and recommendations | 2 points | |
| Total | 40 points |
