The assignment is to engage in an intense, deep discussion with a partner so that your can practice and analyze your interpersonal communication skills. You will select another classmate, relative, or

Business and Professional Communication 2e Quintanilla & Wahl

Chapter Objectives

After studying this chapter, you should be able to:

1. analyze audience and context,

2. gather research for your speeches,

3. organize the body of a speech and incorporate effective transitions,

4. develop effective introductions and conclusions, and

5. understand the role and value of language.

1. Analyzing the Audience

   1. Becoming an audience-centered speaker includes proactive behaviors and

responding to audience feedback.

1. 1. Audience analysis includes asking demographic and relational questions about

who your audience is.

1. Analyzing the Context

2. Researching

   1. Research should come from internal as well as external sources outside of the

company.

1. 1. Using personal in addition to well-placed, relevant statistics will help

persuade your audience.

1. Organizing Your Presentation

   1. Organizing the Body

      1. Monroe’s Motivated Sequence is one way to organize your presentation

into five steps: attention, need, satisfaction, visualization, and action.

1. 1. 1. Classification, chronological, spatial, cause-effect, and problem-solution

are other organizational patterns for presentations to choose from.

1. 1. Developing Transitions

      1. Internal summaries of the main point you just made, followed by an

internal preview of the next main point are useful transitions to help your audience remember your message.

1. 1. 1. Signposts, such as first, second, and third, are used to help the audience

know where you are in the presentation.

1. Introductions should always begin with gaining the audience’s attention, followed by a

preview of the main points.

1. Conclusions should start by verbalizing that you are ending the presentation and leaving a

strong impression.

1. Language

   1. Speakers should avoid the use of curse words, slang, texting language, and

colloquialisms while presenting.

1. 1. Speakers who use metaphors to produce imagery and use repetition to produce

anticipation are helping to reinforce their messages.

1. KEYS to Excellence in Professional Presentations