Excel file for a buyer persona. Attachment below

This assignment, which contributes 10% to your final grade, involves developing a comprehensive buyer persona and conceptualizing a custom GPT (Generative Pre-trained T ransformer) tailored to this persona, for integration into your marketing plan. Learning Outcomes: ● Develop a deep understanding of the tar get market. ● Apply AI technology in marketing strategies. ● Enhance strategic thinking and planning skills. ● Address ethical considerations in AI marketing. ● Engage in critical reflection on the learning process and practical application. Part 1: Detailed Creation of a Buyer Persona ● Demographic Profile: Provide specific details like age range, gender , educational background, and occupation of your persona. ● Psychographics: Describe their interests, values, lifestyle choices, and personality traits. How do these influence their buying decisions? ● Behavioral Attributes: Detail their purchasing habits, brand preferences, product/service usage patterns, and loyalty factors. ● Needs and Challenges: Identify the specific needs and challenges your persona faces. How does your product/service address these? ● Information Sources: Determine where your persona typically gathers information - social media platforms, news sources, online forums, etc. ● Scenario Building: Create a realistic scenario in which your persona interacts with your brand or product. This should illustrate their decision-making process and experience. Part 2: Conceptualizing a Custom GPT ● Purpose Definition: Clearly articulate the role of the GPT in your marketing strategy . What specific functions will it perform (e.g., customer service, personalized marketing, data analysis)? ● T ar get Interaction Design: Describe how the GPT will interact with your buyer persona. What will be the mode of communication (text, voice)? What kind of questions or interactions can be expected? ● Data Utilization Plan: Specify what types of data (purchase history , customer feedback, online behavior) the GPT will use to understand customer needs and preferences. P ro fe sso r S an L uis | 2 024 C re a tin g a B uyer P erso n a a n d C usto m G PT A ssig n m en t ● Ethical Framework: Discuss potential ethical issues (privacy concerns, data security) and how your GPT will address these while interacting with customers. ● Marketing Plan Integration: Explain how the GPT will enhance or transform elements of your marketing strategy . Focus on aspects like customer engagement, market research, and data-driven decision-making. Part 3: Reflective Component: Include a reflection that covers the learning experience, challenges and solutions, strategic integration of the GPT , ethical considerations, and personal and professional growth. Answer the following questions: ● Learning Experience: What did you learn about your tar get market and AI in marketing? ● Challenges and Solutions: What challenges did you face in this assignment, and how did you address them? ● Strategic Integration: How does your GPT concept strategically enhance your marketing plan? ● Ethical Considerations: Reflect on the ethical considerations you identified and how they impact your marketing strategy . ● Personal and Professional Growth: How has this assignment contributed to your personal and professional development in marketing? Final Submission: ● A well-structured document including the buyer persona, GPT concept, and reflective component. ● Incorporate visual elements and ensure clarity and professionalism. Rubric for Evaluation: (Refer to the previously provided rubric, with an additional criterion for 'Reflective Insight'). P ro fe sso r S an L uis | 2 024 C re a tin g a B uyer P erso n a a n d C usto m G PT A ssig n m en t Criteria Excellent (95-100%) Good (70-94%) Satisfactory (50-69%) Needs Impr ovement (<50%) Buyer Persona Detail Extremely detailed and insightful.

Detailed with minor gaps. Adequate details but lacks depth. Lacks essential details. GPT Design and Relevance Highly innovative and aligned.

Creative and mostly aligned. Some alignment but lacks creativity . Misaligned with poor innovation.

Ethical Considerations Excellently addresses ethical concerns. Adequately addresses concerns. Addresses concerns at a basic level. Fails to address ethical concerns.

Integration in Marketing Plan Seamless and innovative integration.

Good integration, adds value. Adequate integration, limited impact. Poor integration, little value.

Presentation and Clarity Exceptionally well-presented and clear . W ell-or ganized with minor issues. Or ganized but lacks professional presentation.

Disor ganized and unclear .

P ro fe sso r S an L uis | 2 024 C re a tin g a B uyer P erso n a a n d C usto m G PT A ssig n m en t Reflective Insight Deep, insightful reflection demonstrating understanding and growth.

Good reflection with meaningful insights.

Basic reflection, some insights but surface level.

Limited or superficial reflection.

Notes: ● Y our buyer persona should be as realistic and detailed as possible. ● The GPT concept should demonstrate innovative thinking and practical applicability in a marketing context. ● The reflective component is critical for demonstrating your understanding and application of the concepts learned. P ro fe sso r S an L uis | 2 024