The company that I chose for the KPI is Disney and the movie is Inside Out located in Colombia. This KPI is also linked to another assignment which is the marketing plan. The instructions are attached
Developing Strategic KPIs Assignment: The Key to Successful Market\ ing Metrics MSM Program | Updated 2022 For strong, successful marketing, you need to connect your goals wiG th the outcomes of various marketing activities so that you can measure your degree of success onG a regular basis. To accomplish this, you need to design measurable objectives and specificG key performance indicators (KPIs) that will help you to (1) stay on track with your marketing plans and (2) inform you if you are achieving your goals in the timeframe you desire.Assignment – Part A – Developing KPIs Between weeks 1-2 of this class, you’ll select a real business providedG to you by the professor and will be interviewing them for their marketing plan.
Upon selecting a company, consider several business/marketing needs, problems,G and/or pain points.
Develop a set of interconnected goals, objectives, and KPIs that willG help the company achieve success. Specifically, please deliver the following: • Write a short description (1-2 paragraphs) of the industry, the companG y, and some pertinent marketing needs, problems, and/or pain-points.
• List and explain 2 or more higher-level conceptual goals (and how the G achievement of these goals would help the company be successful). To mirror what we often find in the marketplace, these goals should be somewhat ambiguous.
• List and detail 2 or more SMART objectives for each goal that help to dG efine that goal.
• List and detail 2 or more KPIs for each objective that you list (some KPG Is may be direct measurements and others may be indirect measurements).
• Create a visual that illustrates how the KPIs, objectives, and goals G are interrelated.
• Create a timeline (weekly for 2 months; monthly or quarterly for 12 months) showing periodic performance expectations for each objective and KPI, as well as when particular KPIs will be measured, observed, and assessed. (Consider whether and G how your KPIs need to change each period to meet the final objectives.)* *Make sure to use the 12-week year template to think through eight weeks of tactics.
Assignment – Part B – Testing KPI Integrity One potential problem with “managing by KPIs” is that some KPIs can beG manipulated in a way that KPI targets are achieved even though the ultimate objectives and G goals are not. Consider all • • • of your KPIs, objectives, and goals and then come up with at least one scenario in which employees or outsourced staff could reach a particular KPI target in a way that does not reach the objectives and/or goals. Write a several paragraphs explaining how tG his could occur and what you might be able to do to prevent it.
Assignment – Part C – Reflection Questions Answer each of the following questions in a separate paragraph and useG numbers or headings to identify them. 1. How did the exercise of connecting KPIs to objectives, objectives to gG oals, and goals to success influence how you think about marketing planning?
2. How would you determine the balance between measuring a multitude of performance details versus allowing your management teams to have flexibility in rG eaching objectives and goals?
3. How can this exercise help you with reaching your own personal and profG essional goals?
(Give at least two detailed examples.)
