topic sentences

MBA519: Marketing Strategies

Assignment 1: Marketing Campaign Brief

DATE	[Enter Due Date]
TO	Dr. Mark Robinson \| Chief Marketing Officer
FROM	[Enter Your Name]
SUBJECT	Campaign Proposal for [Enter Company Name and Product or Service Name]

A. PRODUCT OR SERVICE DESCRIPTION (Include Core Function and Key Features)

B. INDUSTRY OUTLOOK

Describe the Future Outlook for the Industry (include both increases in dollar amounts, percentage increases and a future year)

C. TARGET AUDIENCE

Key Demographics and Characteristics of the Target Audience
Does the Target Audience consist of more than one segment? If so, what are those segments?

D. MARKETING MESSAGE

Top three Product or Service Differentiators	Point of Difference: Enter short description Point of Difference: Enter short description Point of Difference: Enter short description
Value Proposition for the Campaign

E. REFERENCES (Enter References to support your Brief below):

© Washington University of Science and Technology. All Rights Reserved. This document contains WUST confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of WUST. This course guide is subject to change based on the needs of the class.

MBA519 Marketing Strategies – Assignment 1 Template