Please read the instructions: I provided the bibliography with a list of scholarly sources. Please use those to complete the assignment and complete the outline also.

Social Media Campaign Proposal - Paper

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TARGET POPULATION: young adults aged 18-24 years

Using the outline you created in Part 3 as your foundation, develop a well-written proposal for a social media campaign that addresses alcohol use and abuse in your target population.

The elements of your proposal will mirror the structure of the outline. That is, your proposal should include the following:

  • Introduction that describes the problem being studied

  • Rationale for selecting a social media platform that works best with the chosen population and state

  • Discussion of an evidence-based program that serves as a model for your campaign

  • Description of the major message and associated components of the campaign

  • Strategy for measuring the success of the campaign

In addition:

  • Create a mock-up of your social media campaign to share with the class in Week 8 of the course

  • Your proposal must include in-text citations and a corresponding reference list in APA format.

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