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O utli n e cle arly i n d ic a te s a p la n f o r desc rib in g th e p ro ble m o r is su e b ein g stu d ie d a n d th e r a tio nale f o r s e le ctin g th e p o pula tio n.

C it a tio ns an d co rre sp o nd in g r e fe re n ce s in clu d ed a s a p pro pria te 1 7 p o in ts U se s o utli n e fo rm at.

O utli n e m ostly i n d ic a te s a p la n f o r desc rib in g th e p ro ble m o r is su e b ein g stu d ie d a n d th e r a tio nale f o r s e le ctin g th e p o pula tio n.

C it a tio ns an d co rre sp o nd in g r e fe re n ce s in clu d ed a s a p pro pria te . 1 3 p o in ts U se s o utli n e fo rm at.

O utli n e d o es a f a ir jo b in d ic a tin g a p la n f o r desc rib in g th e p ro ble m o r is su e b ein g stu d ie d a n d th e r a tio nale f o r s e le ctin g th e p o pula tio n.

C it a tio ns an d co rre sp o nd in g r e fe re n ce s in clu d ed a s a p pro pria te 1 0 p o in ts M ay o r m ay n ot b e in o utli n e fo rm at.

O utli n e d o es a f a ir jo b in d ic a tin g a p la n f o r desc rib in g th e p ro ble m o r is su e b ein g stu d ie d a n d th e r a tio nale f o r s e le ctin g th e p o pula tio n.

M is s in g cit a tio ns a n d co rre sp o nd in g r e fe re n ce s w here a p pro pria te . 0 p o in ts N o in tro ductio n -O R- In tro ductio n is n o t r e la te d to t h e assig n m en t 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 1/7 Crit e ria E xce lle n t G ood Fa ir P oor M is s in g o r N ot A cce p ta b le C rit e rio n Sco re R atio nale f o r se le ctin g a s o cia l m ed ia p la tfo rm th at w ork s b est w it h th e c h o se n p o pula tio n an d s ta te . / 4 0 4 0 p o in ts C le ar ra tio nale f o r se le ctin g a s o cia l m ed ia p la tfo rm , in clu d in g a n e xce lle n t co m paris o n an d c o ntra st o f s o cia l m ed ia p la tfo rm s.

C le arly e xp la in s w hy th e s e le cte d so cia l m ed ia p la tfo rm m ake s t h e m ost s e n se w it h t h e ch o se n p o pula tio n of in te re st a n d t h e s ta te w here t h e ca m paig n w ill b e offe re d .

C it a tio ns an d co rre sp o nd in g r e fe re n ce s in clu d ed a s a p pro pria te 3 4 p o in ts M ostly c le ar ra tio nale f o r se le ctin g a s o cia l m ed ia p la tfo rm , in clu d in g a g o od co m paris o n an d c o ntra st o f s o cia l m ed ia p la tfo rm s.

E xp la in s w hy th e s e le cte d so cia l m ed ia p la tfo rm m ake s t h e m ost s e n se w it h t h e ch o se n p o pula tio n of in te re st a n d t h e s ta te w here t h e ca m paig n w ill b e offe re d . M ay b e m is sin g so m e m in o r deta ils .

C it a tio ns an d co rre sp o nd in g r e fe re n ce s in clu d ed a s a p pro pria te . 2 6 p o in ts F a ir r a tio nale p ro vid ed f o r se le ctin g a s o cia l m ed ia p la tfo rm , in clu d in g a f a ir c o m paris o n an d c o ntra st o f s o cia l m ed ia p la tfo rm s.

E xp la in s w hy th e s e le cte d so cia l m ed ia p la tfo rm m ake s t h e m ost s e n se w it h t h e ch o se n p o pula tio n of in te re st a n d t h e s ta te w here t h e ca m paig n w ill b e offe re d . M ay b e m is sin g a f e w m ajo r deta ils .

C it a tio ns an d co rre sp o nd in g r e fe re n ce s in clu d ed a s a p pro pria te 2 0 p o in ts P oor ra tio nale p ro vid ed f o r se le ctin g a s o cia l m ed ia p la tfo rm .

M ay o r m ay n ot in clu d e a c o m paris o n an d c o ntra st o f s o cia l m ed ia p la tfo rm s.

M ay o r m ay n ot e xp la in w hy t h e se le cte d so cia l m ed ia p la tfo rm m ake s t h e m ost s e n se w it h t h e ch o se n p o pula tio n of in te re st a n d t h e s ta te w here t h e ca m paig n w ill b e offe re d .

M is s in g im po rta n t d eta ils .

M is s in g cit a tio ns a n d co rre sp o nd in g r e fe re n ce s 0 p o in ts N o r a tio nale f o r s e le ctin g a s o cia l m ed ia p la tfo rm . N o pla n t o d is c u ss w hy th e s e le cte d so cia l m ed ia p la tfo rm m ake s t h e m ost s e n se w it h t h e ch o se n p o pula tio n of in te re st a n d t h e s ta te w here t h e ca m paig n w ill b e offe re d 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 2/7 Crit e ria E xce lle n t G ood Fa ir P oor M is s in g o r N ot A cce p ta b le C rit e rio n Sco re M odel evid en ce d -b ase d p ro gra m / 4 0 w here a p pro pria te . 4 0 p o in ts C le arly m en tio ns a n e vid en ce - b ase d p ro gra m t h at w ill s e rv e a s a m odel f o r th e f in al so cia l m ed ia c a m paig n .

P ro vid es a t le ast 3 -4 c it a tio ns a n d co rre sp o nd in g r e fe re n ce li s t t h at w ill b e in co rp o ra te d in to t h e f in al ca m paig n 3 4 p o in ts M en tio ns a n e vid en ce - b ase d p ro gra m t h at w ill s e rv e a s a m odel f o r th e f in al so cia l m ed ia c a m paig n , b ut s o m e deta ils a re m is s in g.

le ast 3 -4 c it a tio ns a n d co rre sp o nd in g r e fe re n ce li s t t h at w ill b e in co rp o ra te d in to t h e f in al ca m paig n 2 6 p o in ts M en tio ns a n e vid en ce - b ase d p ro gra m t h at w ill s e rv e a s a m odel f o r th e f in al so cia l m ed ia c a m paig n , b ut 1 o r 2 m ajo r d eta ils a re m is sin g.

le ast 2 c it a tio ns a n d co rre sp o nd in g r e fe re n ce li s t t h at w ill b e in co rp o ra te d in to t h e f in al ca m paig n 2 0 p o in ts M en tio ns a n e vid en ce - b ase d p ro gra m t h at w ill s e rv e a s a m odel f o r th e f in al so cia l m ed ia c a m paig n , b ut m an y m ajo r d eta ils a re m is sin g.

P ro vid es a t le ast 1 c it a tio n a n d co rre sp o nd in g r e fe re n ce li s t t h at w ill b e in co rp o ra te d in to t h e f in al ca m paig n . 0 p o in ts O utli n e d o es n ot c le arly i d en tif y a n e vid en ce - b ase d p ro gra m t h at w ill s e rv e a s a m odel f o r th e f in al so cia l m ed ia c a m paig n 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 3/7 Crit e ria E xce lle n t G ood Fa ir P oor M is s in g o r N ot A cce p ta b le C rit e rio n Sco re T y p e o f m ess a g in g an d co m po nen ts y o u w ill u se f o r yo ur ca m paig n / 4 0 4 0 p o in ts E xce lle n t d esc rip tio n of t h e m ajo r m ess a g e a n d ele m en ts th at w ill b e in clu d ed in t h e ca m paig n .

T he r e ad er ca n e n vis io n w hat y o ur fin al p ro duct w ill b e. 3 4 p o in ts G ood desc rip tio n of t h e m ajo r m ess a g e a n d ele m en ts th at w ill b e in clu d ed in t h e ca m paig n .

So m e m in o r deta ils m is s in g, b ut re ad er c a n m ostly e n vis io n w hat y o ur fin al p ro duct w ill b e 2 6 p o in ts F a ir d esc rip tio n of t h e m ajo r m ess a g e a n d ele m en ts th at w ill b e in clu d ed in t h e ca m paig n . A f e w m ajo r deta ils m is s in g t h at m ake it d if f ic u lt f o r th e r e ad er t o e n vis io n w hat y o ur fin al p ro duct w ill b e 1 0 p o in ts P oor desc rip tio n of t h e m ajo r m ess a g e a n d ele m en ts th at w ill b e in clu d ed in t h e ca m paig n .

M ost m ajo r deta ils a re m is s in g. T he re ad er is u n ab le t o e n vis io n w hat y o ur fin al p ro duct w ill b e 5 p o in ts N o desc rip tio n of t h e m ajo r m ess a g e a n d ele m en ts t o b e in clu d ed in t h e ca m paig n 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 4/7 Crit e ria E xce lle n t G ood Fa ir P oor M is s in g o r N ot A cce p ta b le C rit e rio n Sco re P la n s f o r m easu rin g p ro gra m su cc e ss / 4 0 4 0 p o in ts In clu d es a d eta ile d se ctio n re gard in g m easu re m en t o f p ro gra m su cc e ss. T his i n clu d es h ig h u se r e n gag e m en t (e .g ., h it s , li k e s, s h are s, e tc .) a s w ell a s o th er w ay s t h at y o u w ill k n o w if y o ur ca m paig n is s u cc e ssfu l w it h y o ur ta rg e t p o pula tio n 3 4 p o in ts In clu d es a d eta ile d se ctio n re gard in g m easu re m en t o f p ro gra m su cc e ss. T his i n clu d es h ig h u se r e n gag e m en t (e .g ., h it s , li k e s, s h are s, e tc .) a s w ell a s o th er w ay s t h at y o u w ill k n o w if y o ur ca m paig n is s u cc e ssfu l w it h y o ur ta rg e t p o pula tio n 2 6 p o in ts In clu d es a s e ctio n re gard in g m easu re m en t o f p ro gra m su cc e ss. T his i n clu d es h ig h u se r e n gag e m en t (e .g ., h it s , li k e s, s h are s, e tc .) a s w ell a s o th er w ay s t h at y o u w ill k n o w if y o ur ca m paig n is s u cc e ssfu l w it h y o ur ta rg e t p o pula tio n.

A f e w m ajo r deta ils m ay b e m is sin g 2 0 p o in ts In clu d es a s e ctio n re gard in g m easu re m en t o f p ro gra m su cc e ss. T his i n clu d es h ig h u se r e n gag e m en t (e .g ., h it s , li k e s, s h are s, e tc .) a s w ell a s o th er w ay s t h at y o u w ill k n o w if y o ur ca m paig n is s u cc e ssfu l w it h y o ur ta rg e t p o pula tio n.

A n um ber o f m ajo r d eta ils m ay b e m is s in g 0 p o in ts D oes n ot in clu d e a s e ctio n re gard in g m easu re m en t o f p ro gra m su cc e ss.

-O R- There a re n o p la n s t h at id en tif y h o w yo u w ill k n o w if y o ur ca m paig n is s u cc e ssfu l w it h y o ur ta rg e t p o pula tio n 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 5/7 To ta l / 2 0 0 O ve ra ll S co re C rit e ria E xce lle n t G ood Fa ir P oor M is s in g o r N ot A cce p ta b le C rit e rio n Sco re W rit in g Q uali t y / 2 0 2 0 p o in ts P ro po sa l is w ell- o rg an iz e d an d f lo w s lo gic a lly .

W rit in g is c o ncis e , aca d em ic in t o ne, a n d co nta in s n o w rit in g erro rs 1 7 p o in ts P ro po sa l is m ostly w ell- o rg an iz e d an d lo gic a l.

W rit in g is m ostly c o ncis e , aca d em ic in t o ne, a n d co nta in s f e w w rit in g erro rs 1 3 p o in ts P ro po sa l is s o m ew hat w ell o rg an iz e d an d lo gic a l.

W rit in g is f a ir ly c o ncis e , m ostly a ca d em ic in t o ne, a n d /o r co nta in s se ve ra l w rit in g erro rs . 1 0 p o in ts P ro po sa l is n ot w ell o rg an iz e d an d d o es n ot flo w lo gic a lly .

W rit in g is n ot c o ncis e , co nta in s se rio us la p se s in t o ne, a n d /o r co nta in s m an y w rit in g erro rs 0 p o in ts P ro po sa l is d if f ic u lt t o fo llo w d ue t o p o or o rg an iz a tio n o r s e rio us w rit in g erro rs t h at d etra ct f ro m m ean in g E xce lle n t 150 p o in ts m in im um G ood 120 p o in ts m in im um F a ir 1 00 p o in ts m in im um P oor 50 p o in ts m in im um 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 6/7 9/1 0/2 4, 1 :2 4 P M Socia l M edia C am paig n P ro posa l - P aper - B EH S 3 64 6 380 A lc o h ol in U .S . S ocie ty ( 2 248) - U M GC L earn in g M anagem ent S yste m http s://le arn .u m gc.e du/d 2l/ lm s/d ro pbox/u se r/fo ld er_ su bm it _ file s.d 2l? db= 1697510& grp id = 0& is p rv = 0& bp= 0& ou= 1251876 7/7